WoW! Just saw & read this whole thread that devolved into Dealer bashing.
There would appear to be a general, complete lack of understanding of the Dealer Business Model, particularly in understanding profitability and business impact from Unit Sales, Implement/Accessory Sales, Parts, and Services Delivery.
Each of these are completely different with different goals, rates, margins and management. Sales, Parts and Service have to each work well.
Nobody wants to say it, so I will.
Dealers LOSE money on warranty work. The OEM warranty service rate is always lower than the Dealer hourly cost.
So the Dealer gets paid below cost by the OEM, uses up perishable service tech hours, and loses the profit opportunity on those hours.
On top of this, the Dealer has to pay labor to submit warranty claims and administer all the disputes with the OEM...... more unreimbursed labor.
The Dealer exists to
1. Make a Profit.
2. Sell Units, Implements & Accessories - Build Machine Population
3. Service Units
4. Sell Parts
If #1 Goal doesn't happen. The Dealership will no longer exist.
Most Dealers can't get enough units from their OEMs.
Dealer Profits are tied to Machine Population in their market area ( I did not say contract AOR), Parts Sales & Services Delivery. In some cases, project teams are bringing machines into the dealer's market area, requiring local parts & services.
Sales, Parts & Service to Commercial Customers is different.