I know hobby farmers aren’t the same classification as ag farmers, but if a brand is going to sell products to that market segment, one would think the stores would match their shopping needs. That being said, how did the analysts miss that? Hobby tractor owners and NOT having retail sales hours available to them. Mind blowing.
BUT, I was visiting family not long ago and Rural King was in a mall location and the only store doing well.
Imagine a John Deere in a mall with mall hours. Stocks with swag, clothing, toys, and a nice parts dept. As popular as JD is, even to non tractor owners, I cannot imagine it failing. And pulling agriculture families into a retail space, seems like a win-win to me.
But still, when I see someone post “your dealer matters”, I laugh becuase my dealer isn’t available when I’m working and breaking stuff. So my dealer had very little influence in the color of my tractor purchase.