Welcome to the forum and yes I believe that is a good price for a new one this year. Just for comparison, I paid $10,700 for a new one last year. That price included a spray-in liner, very small glove box, and tiny front storage compartment. /forums/images/graemlins/grin.gif
You'll love it!
P.s.
If you are undecided between the RTV and the Rhino take a look at past posts in this forum. They both are quite different machines and have major pluses depending on your application.