You have to look at the entire equasion. Charge $150 per acre here and you do exactly $0000.00 business per year. You'd get laughted straight out of town. Look at cost of living where Lawn King is at. Compare that to here in rural Kentucky. Consider the type of work we're talking about. I don't do small acreage. Other than a couple I do as favors, nothing I'm currently contracting is under 20 acres. Several jobs are well over 100 acres. Per acre rates on a 1 acre job isn't aplicable to 100 acres.
I'm charging at the TOP END of the going rate in these parts, and making VERY good money at it currently. My "side deal" currently employs 5 people full time, pays me a weekly salary of nearly double what I expected in year one, and in addition, has paid for one new Deere 6430/15' batwing in 4 months.
A "businessman" finds a way to succeed in his market.