don't call it a Chevy

[buckeyefarmer]

did anyone see the news today that Cheverolet told it's dealers to not refer to them as Chevy's? What are they thinking?

 

[RollingsFarms]

did anyone see the news today that Cheverolet told it's dealers to not refer to them as Chevy's? What are they thinking?

they're thinking that they want me to call my next truck a Ford:thumbsup: i'm done with GM as a company. i see no beneficial reason to ever buy another truck from them for awhile....if ever again. i can get just as good of a truck, if not better in some aspects, with a Ford then i can a Sierra/Silverado.

 

[Gale Hawkins]

It they want to sell them in the USA then why put a French name on it. Chevy at least is spelled the way it sounds.

 

[Gale Hawkins]

G.M. Backtracks on Chevy Memo - NYTimes.com

I expect the whole thing was a marketing stunt.

 

[2manyrocks]

Calling it a Chevy is better marketing than calling it a Govt Mtrs vehicle.

 

[BTDT2]

G.M. Backtracks on Chevy Memo - NYTimes.com

I expect the whole thing was a marketing stunt.

Stunt?.......... or more like a "screw up" :confused2:

 

[beenthere]

Stunt?.......... or more like a "screw up" :confused2:

Or more like "Government run" business.

 

[jayste]

Maybe "Cheverolet" is more PC! Seems to fit right in with some of the "Changes" that have been going on.

 

[Heywood Jannockitov]

Now, I could see GM having a problem with vehicles that were built at the now defunct NUMMI plant being referred to as Toyolets, but what about "Caddys" and "Vettes"? Why weren't they included in the memo too?

 

[JESSE1]

If you've noticed, Chrysler no longer sells Dodge trucks. They're all Ram trucks now, pretty much eliminated the Dodge name.

 

[bp fick]

GM will have to get their spokesman, Howie Long, to change his speech pattern, if they follow through with this. The term is all over his script.:laughing:

Trying to change common expressions like that is as hard as trying to correct grammar or spelling on a forum. Not too likely.

 

[RollingsFarms]

If you've noticed, Chrysler no longer sells Dodge trucks. They're all Ram trucks now, pretty much eliminated the Dodge name.

i guess Fiat felt the main thing that led to Chrysler filing for bankruptcy was it was calling their trucks Dodge instead of just Ram all this time. problem solved! sheer genious! :laughing:

 

[Heywood Jannockitov]

If you can't dodge it, RAM it!

 

[MossRoad]

Now, I could see GM having a problem with vehicles that were built at the now defunct NUMMI plant being referred to as Toyolets, but what about "Caddys" and "Vettes"? Why weren't they included in the memo too?

PC is Chevota, not Toyolet! :laughing:

 

[jayste]

Trying to change common expressions like that is as hard as trying to correct grammar or spelling on a forum. Not too likely.

What do you mean my "Grammar" is incorrect! I take offense to that she's my "Grammar"!:laughing:

 

[archerm3]

I seem to recall that Chevrolet did this back in the eighties too.

Different executives' ideas about "branding"...

No big deal.

 

[2manyrocks]

Dodge is now a Ram?

 

[LBrown59]

GM will have to get their spokesman, Howie Long, to change his speech pattern, if they follow through with this. The term is all over his script.:laughing:

Trying to change common expressions like that is as hard as trying to correct grammar or spelling on a forum. *Not too likely.

*Ya mean haint too likely don't ya!

 

[archerm3]

after watching closely to some tv the last day or so, I see that their national advertisement shows that their website is CHEVY.COM, so I call BS on this rumour.

 

[keegs]

I think I read somewhere the Chevy thing had something to do with international sales and that they backed off the idea. My guess is GM decided they didn't want to mess with the brand it took 100 years to establish.

Sold the Echo last month and bought another Chevy.