don't call it a Chevy

   / don't call it a Chevy #11  
GM will have to get their spokesman, Howie Long, to change his speech pattern, if they follow through with this. The term is all over his script.:laughing:

Trying to change common expressions like that is as hard as trying to correct grammar or spelling on a forum. Not too likely.
 
   / don't call it a Chevy #12  
If you've noticed, Chrysler no longer sells Dodge trucks. They're all Ram trucks now, pretty much eliminated the Dodge name.

i guess Fiat felt the main thing that led to Chrysler filing for bankruptcy was it was calling their trucks Dodge instead of just Ram all this time. problem solved! sheer genious! :laughing:
 
   / don't call it a Chevy #14  
Now, I could see GM having a problem with vehicles that were built at the now defunct NUMMI plant being referred to as Toyolets, but what about "Caddys" and "Vettes"? Why weren't they included in the memo too?


PC is Chevota, not Toyolet! :laughing:
 
   / don't call it a Chevy #16  
I seem to recall that Chevrolet did this back in the eighties too.

Different executives' ideas about "branding"...

No big deal.
 
   / don't call it a Chevy #18  
GM will have to get their spokesman, Howie Long, to change his speech pattern, if they follow through with this. The term is all over his script.:laughing:

Trying to change common expressions like that is as hard as trying to correct grammar or spelling on a forum. *Not too likely.
*Ya mean haint too likely don't ya!;)
 
   / don't call it a Chevy #19  
after watching closely to some tv the last day or so, I see that their national advertisement shows that their website is CHEVY.COM, so I call BS on this rumour.
 
   / don't call it a Chevy #20  
I think I read somewhere the Chevy thing had something to do with international sales and that they backed off the idea. My guess is GM decided they didn't want to mess with the brand it took 100 years to establish.

Sold the Echo last month and bought another Chevy. :D
 

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