I'm surprised this took until the 5th page to get mentioned, especially after several LS owners have chimed in.
Massey Ferguson? Which model? Their tractors (in your HP range) are made in India (might as well buy Mahindra) or China (might as well buy Jinma).
If you're looking at a Case Farmall or a New Holland Boomer then what you're looking at is an LS tractor (made in S. Korea) with a different paint job, a higher price tag, and an inferior loader. LS makes those tractors and sells them to CNH, who slaps their stickers and loaders on them. Compare an LS loader and a Case/New Holland loader if you have access to both, and make up your own mind. In fact, compare an LS loader to any other loader and make up your mind. Where LS uses 3/4" plate steel, JD uses brittle hollow cast iron and everyone else (Kubota, New Holland, Mahindra, MF, etc.) uses flimsy weldments of 1/4" sheet and 1/8" tubing. Kioti's loaders look pretty stout from across the internet but I've never seen one in person.
I will make an attempt to not be completely biased by saying about LS, that they're typically sold through mom & pop dealers, so hit-or-miss on the quality of post-sale service. Someone said earlier that the dealer is more important than the brand; I don't feel that way, but I can see where others would, and if that's the camp you're in then I recommend doing a deep dive on whatever dealer in your area sells LS, but definitely don't look past LS under the assumption it's "sub par quality." Also I found that LS tractors don't run well on gasoline, so you can jot that down as another "con."