my recollection was that they pronounced it "shuh-rahd" and I always figured the word did not mean what they thought it meant, though it's actually somewhat applicable, it's pretending to be a car butAnother of my favorites is the Daihatsu Charade.
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If you've ever been in one of these things, you'll know the name "Charade" could not be any more appropriate.
Daihatsu Charade - Wikipedia