Mahindra pulling out of dealership

[mcfarmall]

A buddy of mine who bought a Max 24 a couple of years ago reported that he recently visited the dealership where he bought the tractor in Three Rivers, MI and they stated that Mahindra was pulling the plug on them. In other words, Mahindra no longer wants the establishment to carry Mahindra tractors anymore.

Funny thing is it's a huge dealership that has about 6 branches across Michigan, Indiana and even Ohio I believe.

 

[Bilko]

Burnips???

 

[MossRoad]

5 locations in michigan and 1 in indiana

Locations | Burnips Equipment Co. | Big Rapids Michigan

 

[Bilko]

I received the letter from them a couple weeks ago. Stating they were no longer going to carry the Mahindra brand! Not sure what I’ll do if I ever need help

 

[MossRoad]

Here's a current locator result from Mahindra's website. Looks like central southern michigan has a huge hole.

 

[mcfarmall]

Yes, Burnips. Thanks for the correction on the Ohio dealership...I couldn't remember.

I wonder if there will simply be a hole in the map or if they are going to give that territory to Greenmark? Ha Ha! They are right next door to Burnips in Three Rivers.

 

[MossRoad]

Geeze Greenmark is everywhere. Talk about a mega-dealer.

 

[TractorNH]

Mahindra has been known to revoke dealerships for various reasons. They may not have been meeting sales goals or possibly not providing customer service to the standards they set. If it is a very large dealership like you say then maybe Mahindra felt their brand wasn't getting the level of attention it deserved if the dealership has several brand offerings. There are many possible of reasons.

 

[TractorGuy]

Pulling dealerships without simultaneously having a replacement certainly doesn't provide customer support.

 

[TractorNH]

Pulling dealerships without simultaneously having a replacement certainly doesn't provide customer support.

They may already be in talks with another dealership but don't want to announce until the revocation of the previous one is complete. Logically it wouldn't make much sense from a new dealer perspective to want to take on a brand in direct competition with a large nearby dealer selling the same brand. Might just be a timing thing, who knows...