treedawg
Silver Member
Local Tractor Dealer Recently Dropped Yanmar.
Is anyone else seeing this where they live?
I own an old Yanmar which I love but always thought the brand to be a rather small niche market.
I had a feeling this was going to happen after I stopped by my local dealer and looked at new Yanmar tractors. I was more than a little surprised when I learned they were higher than similarly equipped but much better known brands like Deere and Kubota. You can put forth an argument that they are better than Deere or Kubota but that matters little if nobody is willing to buy them.
I'm not a marketing expert by any means but it seems Yanmar failed to think through their entry/reentry in the US market.
Not a Mahindra fan but they literally flooded the market with tractors priced well below comparable Deere, Kubota ETC when they entered the US years ago. Mahindra is here to stay for the foreseeable future.
td
Is anyone else seeing this where they live?
I own an old Yanmar which I love but always thought the brand to be a rather small niche market.
I had a feeling this was going to happen after I stopped by my local dealer and looked at new Yanmar tractors. I was more than a little surprised when I learned they were higher than similarly equipped but much better known brands like Deere and Kubota. You can put forth an argument that they are better than Deere or Kubota but that matters little if nobody is willing to buy them.
I'm not a marketing expert by any means but it seems Yanmar failed to think through their entry/reentry in the US market.
Not a Mahindra fan but they literally flooded the market with tractors priced well below comparable Deere, Kubota ETC when they entered the US years ago. Mahindra is here to stay for the foreseeable future.
td
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