I've owned a 1971, 1985, 1992, and a 2023 Bronco. I custom ordered a 2023 WildTrak with the Lux Package in late April 2023 and it was delivered in early September 2023. I paid MSRP.
The 2023 is far better than the original 1971 Bronco and the other Broncos I've owned in many ways, including going off-road. The most luxurious version I've had was the 1992 Eddie Bauer edition, however, the 2023 is faster, more nimble, and better off-road. For reference, the 1992 had a 351 V8 (5.8 liter). It was 200 HP and 300 lb-ft of torque. The 2023 Bronco has a 2.7 liter V6. It is 330 HP and 410 lb-ft of torque. Ford makes a Performance Tuner for it (which I've had installed) that increases the horsepower to 355 and the torque to 433 - and the motor and drivetrain still carry the full factory warranty because it's a Ford Performance product installed by a Ford dealer.
I chose the WildTrak version because, other than the Raptor, it had the best suspension and 35-inch tires. But, it does not have a sway bar disconnect. You can get around that in several different ways. I chose to add Boss 4x4 "Walker Link" sway bar links that give about 1.5 inches of additional travel. For reference, the sway bar disconnect gives a little over 2 inches of additional travel.
Pros: It's fast, handles well, and goes off-road better than any other Bronco I've owned. It's comfortable and you can ride in it all day. I have the hardtop and have had no problems with the hardtop, although some owners of early versions did have some cracking problems.
Cons: It is noisier than the 1992 Eddie Bauer Bronco, but it is quieter than the 1971 (by a lot) and quieter than the 1985. The noise is wind noise from the frameless windows. You can get rid of most of the wind noise by adjusting the windows (there are access points under the doors to make window track adjustments) and resetting the up/down position which is done by lowering the window and holding the switch in the "down" position for 5 seconds, and then raising the window and holding the switch in the "up" position for 5 seconds.
So far, it's been a great vehicle. It can be easily modified as it has numerous places to add additional lights and has upfitter switches, has interior accessory attachment points including on the dashboard, and there is a large upfitter market for all kinds of accessories. Another bonus is if you understand the use of FORScan, you can make additional changes through programming.
On the road, the IFS makes it comfortable going over bumps and aids in steering as the truck does not wander like a solid front axle 4x4.
If I can answer any specific questions, please ask.
Would I buy it again? Yes - without hesitation. I like it, my wife likes it, and the dog likes it...
