My daughter was straight A's from grade school through high school. National honor society, graduated with honors, the whole shebang. When it came time to start college, the only full scholarships she could get were for either being a teacher (you then had to agree to move to a small town or reservation and teach there for X years), or a nurse. Nothing else. Neither of those options were what she wanted to do, so she got diddly squat. A lifetime student history of excellent grades, and can't get a full scholarship. She got a partial scholarship her first year, (I think it was less than 10%), but that was it.......
I hear you. Our first child finished high school with a 4.1 GPA, high honors, etc... ranked 22nd in the class. Got $6K in scholarships from the college. 2nd child finished with a 4.29 GPA, high honors, 7th in the class. Was involved in more sports, activities, field related employment, etc... should have gotten at least the same in scholarships, but got nothing from the same school! The difference? While they both went to the same school, they attended different colleges at that school. One was in liberal arts, the other biology. There's different levels of funding, scholarships, etc... based on a whole bunch of factors. Kids don't see that, and sometimes parents don't see that as well, and get highly disappointed even though the kid worked their arse off in high school. Youngest kid was extremely lucky in that they applied for scholarships through other sources and made an impression upon a very generous donor that granted the kid a 4 year renewing scholarship of $5K with the stipulation of maintaining a 3.75 GPA each year. Basically, a stranger gave my kid $20K based on the kid's high school record, work history, and a well written letter expressing desire and goals. Believe me, we have thanked that man each year as he renewed that scholarship.
Look in other places for scholarships. Ethnic background (each kid got $500 because the kids are Polish!). County 4H program gave each of them $500 for 10 year participation. Religious organizations. Local chapters of university booster clubs. Your employer.
Heck, some kids skip college, go to tech school, and land a job with a company that will pay for their bachelor's degree. Lots of things out there, but you still can't beat early planning and a 529 college savings plan or ROTH IRA started as soon as the kid is born.
In Indiana, contributions to 529 are tax exempt, compound interest is tax exempt, and you get a sizable tax credit too. ROTH IRA isn't tax exempt on the contributions, but you can take them out for college and other things, should the kid not go to college, like a house for mom and dad. Both have their advantages, so look at both. I realize that it won't help with near adult kids, but for those that haven't started it yet with young ones, get to it now!.
