It doesn’t me. I don’t own own one and never willingly will but it doesn’t mean I won’t laugh at it. Personally I think a regular pickup tailgate is ridiculous power assist or not. I’d trade all my hammer for glass hammers before I bought a regular bed pickup again.
You probably wouldn't like the keyless entry system or the audio system that uses flash drives or bluetooth from your phone instead of CD's either. But, the nice thing is - no one is forcing you to buy any of that, it's all optional.
I have no problem with new technology - it's fun to see what they're going to come up with next. The phone connects through the truck's bluetooth interface, I can check the status of the truck through the phone because the truck has a Wi-Fi node. Then there's ForScan if you really want to get into customizing things on your vehicle.