How Important is Made in the USA?

/ How Important is Made in the USA? #1  

EverythingAttachments

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Tractor
Which One do you want to know about?
As many TBN members know, we are now in pre-production of our first implements (garden bedders) and we are wondering if we could put our fingers on the pulse of TractorbyNet.

The title pretty much says it all, we want to know How Important is it to YOU Personally? Most farm implement manufacturers that I know of are American Companies will produce frames for implements, but then turn around and buy imported components to finish out the product (bolts, knuckles, discs, moldboards, shanks, etc.) to keep the Price Down.

These imported components are not as good of quality as an American Component Company that could be used instead, but on the other side of the scales, they are "Good Enough" for manufactures to warranty them for extended periods of time without experiencing many failures. When I say imported, that could mean China or it could mean India for good examples.

The reason I am asking is that we are now stuck with a tough decision. For about an 8%-10% increase in production costs per piece, we can produce a truely "American" product complete with US made components.

Ok, here is the important question. . . and I am putting the Outcome in Your Hands.

Would you HONESTLY pay 10% more for a Tractor Implement with all USA made components on it?

I need your honest answers here because if you say YES! I would! and we build it and then you buy another brand that was "Made in the USA with Chinese Components" based simply on price . . . you would make this whole venture a complete flop and I would lose a lot of money and waste a lot of time as well.

I am at the point where I would like to put US made components simply because the way I see it, it would be better to give Americans jobs and pay a little more for the quality than to see the same amount taken in tax money go to the American getting unemployment checks, who didn't have a job because I bought the US made one with Chinese components. (kind of evens things out if you follow me).

It is totally up to you guys, (and when we surveyed TBNer's about the paint color, most people said they wanted the cheapest) but we need to know soon. Is American Made with Chinese components that are "Good Enough" - good enough for you to buy and save 10%?
 
/ How Important is Made in the USA? #2  
As long as it is quality manufactured I try and buy Made in the USA as much as possible even if it costs 10% more!!
Good luck,
Jim
 
/ How Important is Made in the USA? #3  
Made in the USA is the reason most of my implements are old. I would rather do a bit of work on a piece to bring it back than to have new China stuff. 10% is not a deal breaker for me. Sadly in this time one can only hope to get what you pay for. Yes, I do have a tractor from Japan but that does not mean my implements have to be from overseas.
 
/ How Important is Made in the USA? #4  
Ted,

I suspect that many would say that they would be willing to pay the extra 10%, but would have second thoughts when it comes to pulling out their wallets.

If the products have the same warranties I would have to think long and hard before paying the extra 10%.




Steve
 
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/ How Important is Made in the USA? #5  
Trust me on this one...I'm a Vet and I fly the red, white and blue every day...I will gladly pay a 10% premium for a "Made in the USA" product...it is getting harder and harder to find good quality, AMERICAN made items. Bring it on!
 
/ How Important is Made in the USA? #6  
Ted, The fact of the matter is, that a lot of implement manufacturers based mostly in the south have been making shoddy implements for years with poor welds, misaligned parts, bad paint jobs, etc and selling cheap. It seems to me that the Italians and French have capatilized on our mistakes and blew some of the USA made equipment away with better design and technology. Going to be hard to get that Made in the USA customer back in the "Fold" at a higher price. I truley wish you the best of luck in this endeavor, It is worthy of a good shot! Ken Sweet
 
/ How Important is Made in the USA? #7  
The price will not turn me away, and I prefer if the "Made in USA" is clearly displayed on the item.
I don't shop for 'cheap'. I decide if I need the item and buy it.
I think Ken has a very good point. Made in USA can also be "cheap".

For me, it is an investment.
 
/ How Important is Made in the USA?
  • Thread Starter
#8  
The price will not turn me away, and I prefer if the "Made in USA" is clearly displayed on the item.
I don't shop for 'cheap'. I decide if I need the item and buy it.
I think Ken has a very good point. Made in USA can also be "cheap".

For me, it is an investment.

I won't put my name (or Made in the USA for that matter) on anything that will not perform in the field.
 
/ How Important is Made in the USA? #9  
Ted, The fact of the matter is, that a lot of implement manufacturers based mostly in the south have been making shoddy implements for years with poor welds, misaligned parts, bad paint jobs, etc and selling cheap. It seems to me that the Italians and French have capatilized on our mistakes and blew some of the USA made equipment away with better design and technology. Going to be hard to get that Made in the USA customer back in the "Fold" at a higher price. I truley wish you the best of luck in this endeavor, It is worthy of a good shot! Ken Sweet

Ken makes a very good point here. Striving for the highest quality possible at a recoverable cost should be the #1 goal. I won't name brands, but there is plenty of junk being built here. While seeking out "Made in the USA' products is a more popular sentiment now than in the recent past, we still are in poor economic times, and all but a few buyers are price conscious when it come time to cut the check. As a marketing tool, 'Made in the USA' will have to be accompanied by a price point that is not off the upper right corner of the chart.
 
/ How Important is Made in the USA? #10  
The price will not turn me away, and I prefer if the "Made in USA" is clearly displayed on the item.
I don't shop for 'cheap'. I decide if I need the item and buy it.
I think Ken has a very good point. Made in USA can also be "cheap".

For me, it is an investment.

I also like made in Canada.:D Most of the time I try to buy good products even if they cost a bit more. It is nice if you can see/know there is better quality. Some things made in the the USA or Canada are not as good as imports. Would I pay say: $550. rather than $500. It would depend, what is the item and what am I using it for, if I can see the value is there then the answer is yes I would most of the time.
 
/ How Important is Made in the USA? #11  
I also like made in Canada.:D Most of the time I try to buy good products even if they cost a bit more. It is nice if you can see/know there is better quality. Some things made in the the USA or Canada are not as good as imports. Would I pay say: $550. rather than $500. It would depend, what is the item and what am I using it for, if I can see the value is there then the answer is yes I would most of the time.

I deal with Buhler, a company based in Canada, however owned (51%) by a Russian company. If Buhler/Farmking/Allied keep the quality up under the new owners the way it has been in the past, They will have no problem selling at a premium price "Made in Canada" products. Ken Sweet
 
/ How Important is Made in the USA? #12  
The answer is, it depends.

Will I pay 10% more for a product that is as good as, or better "quality" than a less expensive competitor just because it is also "Made in the USA"? Generally yes.

If it is a product of a Monsanto, GM or another greedy screw the public and employees type company, I wouldn't buy it if it was BETTER AND CHEAPER!

I have two SCUT/CUT products I am developing and if either makes it into production, it will be with local (TX) labor until a bigger fish eats the small fish, then I expect to lose control of production.
 
/ How Important is Made in the USA? #13  
I really doubt that there is enough brand loyalty in this market to reward a Made in USA sticker. Just look at all the owners looking at the international products as if there is no such thing as American labor, American Manufacturing capabilities, American Environmental requirements/burdens, Legal costs, and the preservation of American design and development capabilities, taxes and safety costs. Yeah there may be a small fraction loyal to the flag, but the vast majority is only interested in getting a low price, apparently also ignoring the lifetime cost.

Check it out, the current forum is filled with guys who can't find parts for their Chinese iron, guys who bought tractors not having an oil filter, guys who insist on getting wholesale parts prices, gotta have red/orange paint (with the high chromium content). You can't do that is this country anymore, the EPA will shut you down (or rather, they are supposed to). Those guys who think the Monsantos and the BPs and the GMs start out from the get go to screw their customers without any experience working for the companies are the norm. BTW, these are the same folks who expect a tractor and an implement to survive massive abuse, stay in balance in spite of hitting tree stumps and bolders, running it out of fuel, using the wrong fuel, rolling it over, leaving the park brake on, and a whole host of trigger pullers, wad shooters, knot tiers and hood waxers. That's what this forum has evolved to.

I wish you luck. Maybe you should put a Made in N.Korea sticker on it to convince your customers that they make it perfect or get shot at their work station.
 
/ How Important is Made in the USA? #14  
Ted,
I think is has been said already, but let me add my comments..

If it is 10% higher and it is visibly better, not sure the Made in America logo will make alot of difference to some people....

something I have always thought was an interesting marketing idea but not sure of the legality:

Buy one of the competition models that is just like yours, or your closest competitor...
Sit it right next to yours in a display, put the competition's price right on it, even put their reciept there...

If the quality is that much better, the true buyer will see it and buy the better product.

Of course this is a double edge sword... it shows the cheaper product. and it if you are the maker--"oh that is just the best one you made"...


The bottom line, a true comparison, better welds, thicker steel and all around better prodcut will win the true buyer...

the buyer who just wants a cheap product really did not want what you have in the first place....

for the record-- I am a consultant that sells one of the top 3 network equipment systems.......
often the stuff we sell is higher than the competition, but it has name recognition... I have actually had a customer tell me--" If I buy XXXX I doubt I will get fired if it fails, but if I buy YYYY and it fails I know to have my resume ready!!!!!" that customer paid a 30% premium....


So the answer to your question, IMHO, is your customer base that has bought from you.... If you have emails-- email them & use survey monkey..

From what I have seen of your website and posts, I would rather buy from you than a box store. If it is $50 more no sweat $80-100 more.. might concern me... $125-$200 I'm sorry....



I hope this helps....
J
 
/ How Important is Made in the USA? #15  
I really doubt that there is enough brand loyalty in this market to reward a Made in USA sticker. Just look at all the owners looking at the international products as if there is no such thing as American labor, American Manufacturing capabilities, American Environmental requirements/burdens, Legal costs, and the preservation of American design and development capabilities, taxes and safety costs. Yeah there may be a small fraction loyal to the flag, but the vast majority is only interested in getting a low price, apparently also ignoring the lifetime cost.

Check it out, the current forum is filled with guys who can't find parts for their Chinese iron, guys who bought tractors not having an oil filter, guys who insist on getting wholesale parts prices, gotta have red/orange paint (with the high chromium content). You can't do that is this country anymore, the EPA will shut you down (or rather, they are supposed to). Those guys who think the Monsantos and the BPs and the GMs start out from the get go to screw their customers without any experience working for the companies are the norm. BTW, these are the same folks who expect a tractor and an implement to survive massive abuse, stay in balance in spite of hitting tree stumps and bolders, running it out of fuel, using the wrong fuel, rolling it over, leaving the park brake on, and a whole host of trigger pullers, wad shooters, knot tiers and hood waxers. That's what this forum has evolved to.

I wish you luck. Maybe you should put a Made in N.Korea sticker on it to convince your customers that they make it perfect or get shot at their work station.
Corporate globalization changed the playing field and now the internet gives us access. It is still nice to see Made in the USA rather than copied somewhere else. However there are many innovative ideas coming from outside the USA also.
 
/ How Important is Made in the USA? #16  
I would pay 10% more for quality USA completely made products. Don't have any use for anyones low quality stuff.

I would also given the chance support Canada and Australia products since these are two countries that support the USA. I am very tired of sending money to places that dislike us.
 
/ How Important is Made in the USA? #17  
Would you HONESTLY pay 10% more for a Tractor Implement with all USA made components on it?

I will go one better. My next implement purchase, if you are within 15% of the best price I can find for a comparable implement (not including shipping) for a US made product, I will buy it from you. Simply because you are making the effort.

My current shopping list has on it:
Box blade
Rear blade
Landscape Rake
 
/ How Important is Made in the USA? #18  
I will go one better. My next implement purchase, if you are within 15% of the best price I can find for a comparable implement (not including shipping) for a US made product, I will buy it from you. Simply because you are making the effort.

My current shopping list has on it:
Box blade
Rear blade
Landscape Rake
Excellent idea! Everyone put their money where their mouth is!
 
/ How Important is Made in the USA? #19  
Everything Attachments,

Where is your 3 pt pine needle rake made? I am interested in the 6ft model.
 
/ How Important is Made in the USA? #20  
I am willing to pay more for made-in-USA. I would probably put it at 25% or so. If I cant get made in USA, I will get it as close as I can, I have friends in Canada and Mexico and I dont mind supporting those hard-working folks. I am not keen on sending my money to the far-east. When I bought a new, 43 hp tractor a few years ago, I actually managed to find one assembled in USA with a North-American engine and loader, for less money than comparable, but slightly underspec'd models by the other 2 "big-three" competitors with heavier far-eastern ties. Usually, when it comes to implements, I would prefer a used USA one over a new, foriegn one.
 
 

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