Truck profits

[orezok]

Who would have thought that 90% of Fords profits now come from F series pickups?

Housing Rebound May Drive Year of the Truck for Detroit - Bloomberg

 

[300UGUY]

Been that way for many years. Trucks are higher value, more profitable than cars. And in a lot of ways, easier to build. A truck is a bigger platform, so components are less crowded than in a car. I think Ford's Michigan truck plant has run at capacity most of it's existence. Good money for everybody.

 

[crazyal]

Without pickups Ford would be in real trouble. That's their bread and butter. The problem is I'm not sure if the sales they are seeing are part of a long term trend. When I talk to people at work who've bought a new truck they pretty much say the same thing. They upgraded before the stricter EPA mandates kick in.