Everyone that touches that part needs a cut. The trucking company (ies), the wholesaler, the distributor(s), the parts store main location , the driver from main store to yours, the counter guy.If end users REALLY knew what the markup was on retail goods sold to the general public, I'm sure they would all be amazed and PO'd at the same time.
For example, back when I delivered steel for the outfit I retired from, one of my regular deliveries of slit coils of hot rolled was TRW steering division near Grand Rapids and I got to know the employees as well as the plant management pretty well and one day I spied a full wire basket of finished tie rod ends waiting to be shipped out and I asked the assistant plant manager what the cost to produce them was and he told me about 50 cents per unit. I didn't say anything but thought to myself, those tie rod ends look just like the ones on my Ford F350 diesel pickup truck and I had just replaced the no grease ones with a set that had grease fittings and I paid at the local discount auto parts store (Autozone), 130 bucks for a set of 2 and I'm sure at a dealer they would have been even more.
When you take the 50 cent per part build cost and look at the Autozone 'discount' price and compare, that to me is one huge markup from the maker, in this case TRW to the retail price. Scary isn't it?
The markup is probably so high with lots of items, because people have been taught that they have to have it. Don’t get an old one and fix t up, just buy new. Don’t fix the one you have, just buy new. Can’t afford it, just use our credit card / payment plan.
‘What really irritates me is when stuff goes “on sale”. When you inflate the prices to increase your bottom line, putting it on sale is not an incentive for me to buy your stuff. I buy stuff that I need and when I need it, if I ask for a better price and am told no, putting it on sale later won’t bring me back in your door.