Well, that's not something you'd see from someone giving up. Filling the back orders with a skeleton crew, hiring new welders, and sounds like mandated financial management. Who knows, maybe they'll survive it. When I first saw the thumbnail for the video I was expecting video for auction... but it's actually attempting to show they're alive. Whatever else is going on, they're clearly serious about continuing the business. And that's not the "easy" way out that's for sure.
Hope they make it. I've got plenty of equipment from them that will need parts someday.
If they manage to get everyone who was waiting for implements either refunded or delivered then they've got a chance.