I have been following the truck market for the last 12 months.
Short answer is, if you don't have to buy now, wait.
Inventory is starting to stack up at dealers and they will HAVE to cut prices. I have seen reports that this is happening now, and TV advertisements are certainly becoming more frequent and with incentives.
Vehicle prices are outrageous and unaffordable to most people. With the high interest rates it is even more so.
I can't remember if it was nationwide, or just a region, but Dodge has a 9 month supply of vehicles. I think they were trucks. At the other end of the supply is Toyota, which has a 30 day supply, but wants to get to 60 days. Jeep, Dodge and RAM really seem to be in trouble with the high prices causing inventory to build. This seems to be happening with Ford and GM as well.
I have been watching the Car Edge videos on YouTube,
https://www.youtube.com/@caredge, and am subscribing to their service to see price data and availability.
Check out their videos, they have plenty about getting a deal, the car business, and the current market. I knew quite a bit about buying a car but I have learned stuff from channel.
Car Edge is a father and son operation. The father used to be a dealer manager, sales guy, etc., and the son creates their website and content.
The IIC(Idiots In Charge) of the Big Three somehow thought that people can afford $80-100,000+ vehicles. They built up huge inventories of unaffordable vehicles then the interest rates went up to make things worse for everyone. The amount of money the dealers are having to pay for the inventory sitting on the lot, and not moving, is really hurting them. Not to mention the IIC thinking a mass of people were going to rush out and buy electric vehicles.
The car companies have taken advantage of people during the pandemic, made huge amounts of money, made bad decisions on which vehicles to build, and now will reap the seeds they have sown. The simply will have to discount the vehicle prices because they are unaffordable, and they longer the vehicles, sit the more it costs the dealer and car company. Some banks are getting out of the car business...