Let me take a stab at turning technical speak to english.
Antenna Length. 48 inches.. That one should be self explanatory.
AM capture length. sounds like a made up BS figure to me. Because an AM broadcast band Dipole that is resonant lets say at 1 MHZ (1000 Khz) which would be about in the middle of the broadcast band should be about 468 feet long. Notice I picked an easy frequency I could calculate in my head
Ground plane required: none. They are saying you don't need to install any 1/4 wave ground radials. Good thing because the AM ones for a full size 1/4 wave vertical would need to be about 234 feet long each.
On the AM/FM "splitter" they are saying that the rejection of each type of signal is greater than 50 decibels and greater than 60 decibels. Fairly decent separation of the two bands. The decibel scale is logarithmic in nature. Just like our ears. Without confusing you even more about db scales. Just remember that for every 10 db of gain or loss your are increasing or decreasing the power in that circuit by a factor of 10. So lets say you started with a 1 watt signal, now you put it thru an amplifier to increase its power, and that amplifier had 10 db of gain. That signal out of the amplifier is now 10 watts. But now lets say the amplifier had 20 db of gain. Now the output signal is 100 watts while the input signal is still the 1 watt. So 30 db of gain would be 1000 watts out and 40 db of gain would be 10,000 watts and 50 db of gain would be 100,000 watts out of our big honking amplifier. I hope that helped some.
Pass-band loss. : They are saying the splitter device will lose less than 1 decibel of signal on either band by its inherent losses from its components. 1db of loss is very little loss. Most people cannot detect the loss of 1 db of signal. Standard "S" meters in communications receivers are supposed to be calibrated in 6DB increments. So this is way less than 1 "S" unit.
Output Load impedance: They are saying the output load impedance of the AM side of this device is 300 ohm balanced output. This is a common "twinlead" balanced transmission line impedance. The FM side is a 75 ohm unbalanced output. This is a common coaxial cable (coax is always unbalanced) impedance. Note that you can easily transform a 300 ohm balanced impedance to a 75 ohm unbalanced impedance with a simple 4 to 1 Balun. A Balun is a contraction of the words Balanced to Unbalanced. And with a 4 to 1 ratio transformer the 300 is transformed to 75 also at the same time. Of course there are 1 to 1 and many other types of Baluns. But a common 4 to 1 300 to 75 ohm balun is commonly used .
So there, I wrote you a book and we did not cover even 1% of what you need to know about antennas and feedlines, not to mention radio wave propagation or how to compare receivers... These subjects could literally fill your book shelf. And you can quite literally spend a lifetime learning these things, and still not know it all. I know enough to know I don't know much.