I think it's a smart and realistic approach on Kioti's part. In 1999, Hershey switched their ERP system over to SAP. The conversion wasn't successful and they couldn't ship any chocolate for halloween. Probably their biggest month of the year. They should have waited until after Christmas to do it. If they missed Valentines Day, not a big deal. Ladies love the Whitman's Sampler anyway.
"The case of Hershey's failed implementation serves as a cautionary tale, illustrating the potential risks and consequences of inadequate planning, poor execution, and underestimation of the complexities involved in integrating such systems into existing business operations. The failure caused substantial disruptions in Hershey's supply chain, leading to missed shipments, lost sales, and a decrease inmarket share, ultimately resulting in hundreds of millions of dollars in lost revenue and damage to the company's reputation." -Skylar Haskiell UVA 2024