NoTrespassing
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Tesla's Cybertruck Sales Collapse in Q3: What's Behind the Dip?
Electric vehicle (EV) giant Tesla TSLA posted record deliveries in the third quarter of 2025, but one of its most-hyped products—the Cybertruck— is turning into its biggest embarrassment yet.
According to the latest EV Sales report by Cox Automotive, Tesla sold just 5,385 Cybertrucks in the third quarter, marking a steep 62.6% drop from last year. And this decline came when the broader U.S. EV market recorded its strongest quarter ever, with sales soaring nearly 30% to roughly 438,000 units as customers rushed to buy vehicles before the expiration of EV tax credits on Sept. 30.
A Rocky Ride for Cybertruck— Hype Meets Reality
The Cybertruck was meant to be Tesla’s crown jewel— a stainless-steel beast straight out of a sci-fi movie, symbolizing CEO Elon Musk’s bold, futuristic vision. But in reality, it’s turning into Tesla’s commercial flop.The vehicle failed to deliver on its own hype. Recurring issues like falling body panels, disappointing range and underwhelming towing capacity have soured enthusiasm even among die-hard Tesla fans.
Despite initial excitement — with over a million pre-orders once touted — the vehicle’s rollout has been plagued by production delays, quality issues and sky-high pricing. When first announced, Tesla promised three affordable trims starting at $39,990. Those price points are now long gone. Today, even the entry-level model tops $60,000, and buyers are realizing that the truck’s bold, angular design comes at the cost of everyday practicality.
So far this year, Tesla has sold around 16,000 Cybertrucks, down 38% year over year — nowhere near Elon Musk’s original goal of selling 250,000 units each year.
The company is also struggling with inventory build-ups, suggesting that demand has cooled faster than expected.
Is Musk Buying His Trucks Now?
Per Electrek, Musk’s private ventures — SpaceX and xAI — are now buying unsold Cybertrucks to replace their internal combustion fleet. It’s a move that raises eyebrows about just how much faith Tesla itself has in the pickup’s future.Well, the Cybertruck story serves as a reminder that even Musk’s boldest ideas can fall flat when ambition outruns execution.
From a valuation standpoint, TSLA trades at a forward price-to-sales ratio of 13.82, way above the industry. It carries a Value Score of F. Meanwhile, General Motors, Ford and Rivian trade at a forward sales multiple of 0.3, 0.28 and 2.31, respectively.