We were Direct tv subscribers for over 15 years. Every year, the price creeps up and up, trying to secure any meaningful discount for customer loyalty was fruitless. Threats to move to Dish tv were not a concern to Direct.
Finally,with the wife constantly lobbying for a severe budget cut for tv, I cancelled DTV and locked into Dish. An immediate $68 cut in monthly cost, locked in for two years. I had some issues reprogramming my brain to learn the Dish remote, but I get more movie channels, and the local college team now, that DTV didn't offer.
One other thing, after about 2 months, I caught the cable that goes to the house with the lawnmower and destroyed it. Dish came out that same day and replaced it at no charge, even though it was clearly my fault. I intend to reward that kind of service with my continued subscription until There is a better option.