Slowpoke Slim
Elite Member
- Joined
- Jan 6, 2017
- Messages
- 3,615
- Location
- Bismarck, ND
- Tractor
- Husqvarna YTH24V48 riding mower, Branson 3725CH
I think the biggest issue with Branson dealerships is that it's too easy to sign up to become one. The "big" name paint color tractor dealers have to have a pretty big pile of cash to buy a dealer franchise for their area. Not so Branson. From the little bit of talking to my original selling dealer, Branson doesn't even make you put money down to "buy" a set line of products/models. And there's no minimum inventory you have to keep on hand. So (relatively speaking) it takes very little start up cash to set up a Branson "dealership". There was also no minimum staff level, no mandatory factory training, either for sales staff or mechanic/service staff.
With it being so easy to start one up, I think too many "little guys" start one up, not quite realizing that to make the business work and flourish, that they still needed to do all the same things that the "big paint" dealer franchises are required to do.
So consequently, you see the little dealership that is also a tire shop, gas station, bait store, hair salon, and now they are also a "Branson Dealer". With no minimum inventory requirements, the only way you know some of these little guys are actually dealers is because they put up a big Branson banner in the back corner of the bait shop.
Now the Branson dealers that come at the business like it's a major equipment franchise (like some of the big Branson dealers mentioned on TBN), they seem to do alright. Their business is steady and growing. But they have committed to a big investment in inventory, staff and training to make it happen. It's not accidental, or "luck".
With it being so easy to start one up, I think too many "little guys" start one up, not quite realizing that to make the business work and flourish, that they still needed to do all the same things that the "big paint" dealer franchises are required to do.
So consequently, you see the little dealership that is also a tire shop, gas station, bait store, hair salon, and now they are also a "Branson Dealer". With no minimum inventory requirements, the only way you know some of these little guys are actually dealers is because they put up a big Branson banner in the back corner of the bait shop.
Now the Branson dealers that come at the business like it's a major equipment franchise (like some of the big Branson dealers mentioned on TBN), they seem to do alright. Their business is steady and growing. But they have committed to a big investment in inventory, staff and training to make it happen. It's not accidental, or "luck".