Builder, I'd at least partially agree with you. I'm not brand loyal either. I've not personally owned a diesel truck, but I've owned Ford, Chevrolet, and Dodge pickups; liked all of them. For cars, I've owned Chevrolet, Oldsmobile, Pontiac, Cadillac, Studebaker, Plymouth, Chrysler, Dodge, Ford, and Mercury, as well as an Isuzu diesel sedan and Suzuki Samurai.
But when you say "allow the buyer to get the best product offered at that time" . . . well, you hope so, but never know for sure. I've owned one real lemon in my life and that was a brand new 1966 Ford Fairlane 500 with a 289 V-8 (a long time proven engine at that time).
On the other hand, sometimes buying something new and unproven turns out well. I generally prefer to wait a couple of years to see how a new product turns out, but a couple of the most trouble free vehicles I ever owned were the diesel Isuzu and the Suzuki, both vehicles I knew very little about when I bought them because they were fairly new on the market.
But, yes, I agree that I'll buy what I
think at the time is the best deal, regardless of brand name, and sometimes I'm right and sometimes I'm not.
