This is exactly what I'm hoping for out of electric vehicles.   A low cost vehicle that is just for running to town to get what I need, and bring it back home. No frills, nothing extra, and never having to stop at a gas station. It just has to be reliable.  
Toyota has been talking about doing this with a gasoline engine, but the price seems to double for the US compared to what they can sell it for in other countries.   If I feel that it's a quality vehicle, I'll buy one.   
For me, it would be like buying my Kawasaki Mule.  It won't replace my big truck, or anything else, it just gives me a cost-effective option to do things that would be easier in a smaller vehicle.