Your Opinion Please.

   / Your Opinion Please. #1  

EddieWalker

Epic Contributor
Joined
May 26, 2003
Messages
27,593
Location
Tyler, Texas
Tractor
Several, all used and abused.
I'm a General Contractor. I do remodels, repairs and handy man stuff. I keep busy by word of mouth and my previous clients. As a result, I haven't advertised in quite a few years. With the economy goind downhill, I want to hedge my bets with a website that future clients can go to if they like before hiring me. I do wear a t-shirt with my info and website on it, and I have signs on my truck with that information too. So far, I've only handed out business cards from the shirts and signs, but for what it costs, one job will more then pay for it, plus it makes me look more professional. I also think clients like it when I'm at their home and parked in front for everyone to see. Lets the neighbors know there is a profesional there and not somebody who might be robbing the place. At least, that's what I've been told a few times.

My reason for this thread is that I'm trying to write some stuff about myself that future clients will read. Below, I've posted a copy of what I do. It's on the Home Page of my website. I've been working on it and got to wondering if I've over done it, or if it's any good. Call it self doubt, but sometimes it's better to hear what others have to say and make the corrections. It's not about what I want, it's about what the client is looking for. When reading this, please do so as a potential client looking to hire me. The I'd really appreciate any and all comments. Critisism is expected and appreciated.

Thank you,
Eddie




My name is Eddie Walker and I'm a Licensed General Contractor. This is what I do for a living, and to support my family. To do this, I will do the best job possible to satisfy you. When I am done, it is my goal for you to want to hire me again and even more importantly, to tell your friends about me. I will never make enough money off of one job to not have to work again, so it痴 extremely important to me to make you a satisfied client.

To do this, I will meet with you without obligation and listen to what you want done. My goal is to do your project the way you want it done. While you more than likely won稚 know all the details of how to build what you want, or what it takes to make it happen, you know what you want. You are the one who will live with it, you are the one paying for it, and my goal is to achieve that goal for you.

I feel it is my responsibility to offer suggestions that may save you money, and/or that might improve the overall finish of the project. Sometimes it痴 a simple change that I might suggest, other times, it can be significant. I致e been doing this for most of my life, and have a good idea of what will work and what wont. While style and taste are strictly up to you, what sells and what doesn稚 sell are things that I will bring up during our initial meetings. Other considerations are items that have a history of failure or high maintenance. I would rather not do the job then to do a job that will fail or come back to haunt me. While I guarantee all my work that is done my way, I will not guarantee something that I don稚 feel will last or will require continuous maintenance.

On most projects, I work alone. For bigger jobs, or if time becomes an issue, I have several friends that I can call on to help out. I will either include their pay in the original bid, or if it痴 something that comes up during the project, will advise you on their pay and additional expense before bringing them in. Again, I will never surprise you with an addition expense without your approval beforehand.

After our initial meeting, I will create a materials list. Depending on the project, it might include a budget for certain items. An example would be tile. If I知 setting the tile for a floor, I will offer a budget of what a nice tile will cost. You then will decide on what tile you want. You will know that if you pick out a tile that costs less then what I put in the budget, you will be under budget. Or if you chose a tile that costs more, you will be over budget. My materials list will include everything that we need to do your project and what it will cost. I tend to round up my numbers to create a safe amount on my bids. I would rather bid it a bit high and come in under budget, then to try to sneak in a lowball amount and then make up excuses why we are over budget. Again, my goal is to keep you as a client and for you to tell others about me, to do this, staying under the budget is very important to me. I do not make a profit on materials, and as a result, I do not have to pay any taxes on a profit that I do not make. You pay exactly what I pay for materials.

On your bid sheet, I will put down what I will be charging for the project. Sometimes, due to the nature of the job, I will tell you that I will only do the job on an hourly basis and give you an estimate of how long I expect it to be. Jobs like this usually have an unknown factor to them, which makes it impossible to know exactly how long I will have to work on it to get it right. A good example is termite damage. Until I tear apart the wall, I have no way of knowing to what extent the damage is. Sometimes you get lucky, other times; it痴 a surprise that the wall is still standing. This is also true with 鏑ists that you may have for me to do. With jobs, families and a limited amount of time, I often get lists from clients on what they want done to their home. Things installed, fixed, removed or The lists have been from half a page, to many pages long. From the beginning, I will ask what the priority is on the list and work at completing everything on your list. Sometimes I finish the list, other times, we get so far and have to put the rest off until more money becomes available. Allot of times, once I get started on your list, other things come up. While I知 working for you, we can change the list as often as you want. It痴 your list, so I知 fine with anything that you want done. If I need help, I値l let you know beforehand, and we値l go from there. If it痴 something that I知 not comfortable with, or think that another contractor can do it better, faster or cheaper, I値l advise you of this. A good example of this is roofing. While I do some roofing, I can稚 do a full house for what those who specialize in it can. The same is true on many things and I never hesitate to let you know these things.

On bigger projects, I will bid the job with a set amount. I will tell you up front what the materials budget it, and what my total labor cost will be. If it痴 on the smaller scale of things, it might be just one payment for labor at the end of the project. If it痴 a bigger project, I will break down the payment for labor over the course of the job. Most commonly, it will be at the completion of a stage of the project. An example would be on a bathroom remodel. I would put down that a payment for labor in a certain amount would be due when the tile is installed, grouted and sealed. This way, when you see that this is done, and you are satisfied with the results, that it痴 time to pay for that portion of the project.

If you decide to make a change to the project, or add to it, we will discuss if there will be any additional labor charges. Sometimes, if it痴 a simple change that really doesn稚 make any difference for me in time, there won稚 be any additional labor charges. Other times, if it痴 more time to make those changes, then that time will create a change of order to the project, which I will submit to you in writing before moving forward. Again, I will never surprise you with additional labor fees without your prior approval. This is extremely important to me. Before I ask you for payment, I will show you what has been accomplished and invite you to inspect what has been done. I do not want payment if you are not 100% satisfied with what I致e done.

My approach to the money of this is very simple. I get paid for what I do. If it痴 hourly, then I charge you for the hours that I spend working on your project. This will include shopping time when I need materials to do you project. If it痴 a project that last for several weeks, I will submit my bill for labor at the end of the week. For projects that I submit with a set labor fee, that will be due the day that I give you the bill for that labor.

Before we start the project, we will have an agreement on materials. On some jobs, I will gladly buy the materials that I want to do your job. You will be responsible for reimbursing me for those materials the day that I give you the bill for them. If I pay for them, I will keep the receipts, but you are welcome to inspect them and even make copies of them if you wish. I have nothing to hide, but need to keep the original receipts for my tax records. Sometimes, you will be required to pay for materials. Usually it痴 a specialized item, or of a high dollar amount. You will be advised of this well beforehand so there will be no surprises.

I will never ask for upfront money. Too often, clients hire a contractor to do some work for them and they are asked for a deposit or money upfront. The reasons given are to buy supplies for the job, or that痴 how they operate, or they are broke and just need some money. Whatever the reason, it痴 where allot of clients get burned. Giving money up front to a contractor is a gamble that they will never show up for the work. I had one client tell me that he gave a guy $800 to do a job. That guy left the state and he was out the money with nothing to show for it. Unfortunately, I hear this with family members more than contractors, but because of my desire to only be paid for what that I actually accomplish, I do not want any money from you until it is due.

I look forward to working with you and achieving 土our goals. It痴 never about me, and I知 not the one who will live with the results. It is my job to give you, what YOU want. When I do this, it is my hope that you will become a friend and want to tell your friends about me.

Thank you,
Eddie Walker
 
   / Your Opinion Please. #2  
Eddie it should be 1 paragraph or less with services line by line
Framing and finish carpentry
Roofing
Flooring
Painting
Etc
Etc
When they call you then you can give them the rest of what you have posted here.
When I hire someone I like to speak to him in person it gives me a better feel of his qualifications and character.
 
   / Your Opinion Please. #3  
Eddie, I think it's longer than what most companies publish about themselves, but that might be good. Of course, copying that from elsewhere means there are a few symbols that probably don't exist in the version on your website, and there are a few (not many) grammatical or spelling errors. But overall . . . I think it sounds good.
 
   / Your Opinion Please. #4  
Eddie,
Maybe overkill for what you do but it could hurt to Google "SEO" - Search Engine Optimization. If you are seroius about getting leads from the the net you need to make sure people even get your site. Of course your mission statement matters but getting the traffic to your site is a big first step.
 
   / Your Opinion Please.
  • Thread Starter
#5  
Thank you, I see what you mean about it being too long. I'm going to break it down to two pages. One with the basics on the home page, then the other, rambling one on another page. I want to give those who want to do the research plenty to read, but don't want to scare them off with too much info.

I'm typing it on MS Word 2007, then copy and pasting it. I'm relying on the software to proofread it for me.

Eddie
 
   / Your Opinion Please. #6  
Eddie in same process you are.
It is too long. I gave up about 1/3 to 1/2 way through it. I appreciate what you are saying but most people will not at least on one reading.

Break it down to such as: who I am..
What to expect up front:
What kind of work I do:
What the bid covers:

I would leave out I can get "friends" to help if needed. To me sounds like a hobby. Most if not all people are use to contractors and them using subs as needed.

Who has used me and what they say: (be sure you get their permission but great. If you do this try to have at least 3 and different type of work or such.)

Find a web site you like and use it as pattern.
 
   / Your Opinion Please. #7  
Hi Eddie, I second kthompson's suggestions, they are good ones. I do like your meaning and intent, and your sincerity is oozing from every paragraph. I'd hire you in a minute after reading through all that (if I made it through it all) because eveything you cover should be important to anyone embarking on a project! :) But break it down into sections, make the headings for each section bold, and within each section, add in bullet points instead of all long sentences. Bullet points make such documents succinct and precise.

This website ( What's Included ) is where I bought the plans for my new house. I dealt with them because their website laid things out clearly and explained what I wanted to know. They had clear headings, meaninful sections and pages, amd bullet points where it needed a list of things done or what was included. I found it easy to read, and straightforward. Maybe you could find something like that that suits your fancy, and model what you do after it.

Good luck!
 
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   / Your Opinion Please. #8  
Quote . "I have several friends that I can call on to help out."

Eddie, consider: "I have qualified associates who can provide assistance as required."

I don't necessarily disagree with others regarding length or a few grammer corrections -- but your sincerity certainly comes through 100%. I'd hire you.
 
   / Your Opinion Please.
  • Thread Starter
#9  
I cut and pasted the bulk of it to another page and now just have the first three paragraphs on my Home Page.

How's this?


My name is Eddie Walker and I'm a Licensed General Contractor. This is what I do for a living, and to support my family. To do this, I will do the best job possible to satisfy you. When I am done, it is my goal for you to want to hire me again and even more importantly, to tell your friends about me. I will never make enough money off of one job to not have to work again, so it’s extremely important to me to make you a satisfied client.

To do this, I will meet with you without obligation and listen to what you want done. My goal is to do your project the way you want it done. While you more than likely won’t know all the details of how to build what you want, or what it takes to make it happen, you know what you want. You are the one who will live with it, you are the one paying for it, and my goal is to achieve that goal for you.

I feel it is my responsibility to offer suggestions that may save you money, and/or that might improve the overall finish of the project. Sometimes it’s a simple change that I might suggest, other times, it can be significant. I’ve been doing this for most of my life, and have a good idea of what will work and what wont. While style and taste are strictly up to you, what sells and what doesn’t sell are things that I will bring up during our initial meetings. Other considerations are items that have a history of failure or high maintenance. I would rather not do the job then to do a job that will fail or come back to haunt me. While I guarantee all my work that is done my way, I will not guarantee something that I don’t feel will last or will require continuous maintenance.

Thank you,
Eddie Walker



Then I created another page with this.



On most projects, I work alone. For bigger jobs, or if time becomes an issue, I have qualified associates who can provide assistance for the best possible results. I will either include their pay in the original bid, or if it’s something that comes up during the project, will advise you on their pay and additional expense before bringing them in. Again, I will never surprise you with an addition expense without your approval beforehand.

After our initial meeting, I will create a materials list. Depending on the project, it might include a budget for certain items. An example would be tile. If I’m setting the tile for a floor, I will offer a budget of what a nice tile will cost. You then will decide on what tile you want. You will know that if you pick out a tile that costs less then what I put in the budget, you will be under budget. Or if you chose a tile that costs more, you will be over budget. My materials list will include everything that we need to do your project and what it will cost. I tend to round up my numbers to create a safe amount on my bids. I would rather bid it a bit high and come in under budget, then to try to sneak in a lowball amount and then make up excuses why we are over budget. Again, my goal is to keep you as a client and for you to tell others about me, to do this, staying under the budget is very important to me. I do not make a profit on materials, and as a result, I do not have to pay any taxes on a profit that I do not make. You pay exactly what I pay for materials.

On your bid sheet, I will put down what I will be charging for the project. Sometimes, due to the nature of the job, I will tell you that I will only do the job on an hourly basis and give you an estimate of how long I expect it to be. Jobs like this usually have an unknown factor to them, which makes it impossible to know exactly how long I will have to work on it to get it right. A good example is termite damage. Until I tear apart the wall, I have no way of knowing to what extent the damage is. Sometimes you get lucky, other times; it’s a surprise that the wall is still standing. This is also true with “Lists” that you may have for me to do. With jobs, families and a limited amount of time, I often get lists from clients on what they want done to their home. Things installed, fixed, removed or … The lists have been from half a page, to many pages long. From the beginning, I will ask what the priority is on the list and work at completing everything on your list. Sometimes I finish the list, other times; we get so far and have to put the rest off until more money becomes available. Allot of times, once I get started on your list, other things come up. While I’m working for you, we can change the list as often as you want. It’s your list, so I’m fine with anything that you want done. If I need help, I’ll let you know beforehand, and we’ll go from there. If it’s something that I’m not comfortable with, or think that another contractor can do it better, faster or cheaper, I’ll advise you of this. A good example of this is roofing. While I do some roofing, I can’t do a full house for what those who specialize in it can. The same is true on many things and I never hesitate to let you know these things.

On bigger projects, I will bid the job with a set amount. I will tell you up front what the materials budget it, and what my total labor cost will be. If it’s on the smaller scale of things, it might be just one payment for labor at the end of the project. If it’s a bigger project, I will break down the payment for labor over the course of the job. Most commonly, it will be at the completion of a stage of the project. An example would be on a bathroom remodel. I would put down that a payment for labor in a certain amount would be due when the tile is installed, grouted and sealed. This way, when you see that this is done, and you are satisfied with the results, that it’s time to pay for that portion of the project.

If you decide to make a change to the project, or add to it, we will discuss if there will be any additional labor charges. Sometimes, if it’s a simple change that really doesn’t make any difference for me in time, there won’t be any additional labor charges. Other times, if it’s more time to make those changes, then that time will create a change of order to the project, which I will submit to you in writing before moving forward. Again, I will never surprise you with additional labor fees without your prior approval. This is extremely important to me. Before I ask you for payment, I will show you what has been accomplished and invite you to inspect what has been done. I do not want payment if you are not 100% satisfied with what I’ve done.

My approach to the money of this is very simple. I get paid for what I do. If it’s hourly, then I charge you for the hours that I spend working on your project. This will include shopping time when I need materials to do you project. If it’s a project that last for several weeks, I will submit my bill for labor at the end of the week. For projects that I submit with a set labor fee, that will be due the day that I give you the bill for that labor.

Before we start the project, we will have an agreement on materials. On some jobs, I will gladly buy the materials that I want to do your job. You will be responsible for reimbursing me for those materials the day that I give you the bill for them. If I pay for them, I will keep the receipts, but you are welcome to inspect them and even make copies of them if you wish. I have nothing to hide, but need to keep the original receipts for my tax records. Sometimes, you will be required to pay for materials. Usually it’s a specialized item, or of a high dollar amount. You will be advised of this well beforehand so there will be no surprises.

I will never ask for upfront money. Too often, clients hire a contractor to do some work for them and they are asked for a deposit or money upfront. The reasons given are to buy supplies for the job, or that’s how they operate, or they are broke and just need some money. Whatever the reason, it’s where allot of clients get burned. Giving money up front to a contractor is a gamble that they will never show up for the work. I had one client tell me that he gave a guy $800 to do a job. That guy left the state and he was out the money with nothing to show for it. Unfortunately, I hear this with family members more than contractors, but because of my desire to only be paid for what that I actually accomplish, I do not want any money from you until it is due.

I look forward to working with you and achieving “your” goals. It’s never about me, and I’m not the one who will live with the results. It is my job to give you, what YOU want. When I do this, it is my hope that you will become a friend and want to tell your friends about me.

Thank you,
Eddie Walker
 
   / Your Opinion Please. #10  
Eddie,

I am by far a website expert ... I am sure there are many who can critize my website. I agree with the others way way way to long.

keep it simple ... who you are, what you offer, your creditials and contact info.
 
   / Your Opinion Please. #11  
Eddie, I agree with the others. (plus I gave up about half way thru, as well.)
I think short consise statements are best (what Blueriver said.)

Also maybe an "about us" page on you website with a FAQ section. Here you could make some of the same statements in the form of a question/answer.
For example:
Q: What if my job is too big? A: On most projects, I work alone. For bigger jobs, or if time becomes an issue, I have qualified associates who can provide assistance for the best possible results.
Q: What if I change something in the middle of the job? A: If you decide to make a change to the project, or add to it, we will discuss if there will be any additional labor charges. Sometimes, if it痴 a simple change that really doesn稚 make any difference for me in time, there won稚 be any additional labor charges....

Anyway, for what it's worth.....my two cents.
 
   / Your Opinion Please. #12  
Sorry Eddie but too many words up front... You can tell them all this in person,, Just a sample of all I would be interested in..

My name is Eddie Walker and I'm a Licensed and Insured General Contractor. This is what I do for a living, and to support my family. To do this, I will do the best job possible to satisfy you.

To do this, I will meet with you without obligation and listen to what you want done. My goal is to do your project the way you want it done.

On most projects, I work alone. For bigger jobs, or if time becomes an issue, I have qualified associates who can provide assistance for the best possible results. I will either include their pay in the original bid, or if it´s something that comes up during the project, will advise you on their pay and additional expense before bringing them in. Again, I will never surprise you with an addition expense without your approval beforehand.
 
   / Your Opinion Please. #13  
Well, here's my example:

Hi, I'm Eddie. I love being a licensed general contractor because it allows me to do what is fun while supporting my family. My goal is to make you love what I do for you as much as I like doing it. I know that happy customers are the key to my long-term success. I ensure every phase of your project is done with your satisfaction as the highest priority.​

From there on, I'd use the fewest words possible to craft the ideas that you will do thier job with respect, care, quality, and within the exact budget they have approved. Leave them thinking that they will be happy when they meet you, during the project, and especially when it is completed.

If they want more detail, they'll ask for it. You need about three well-crafted paragraphs. Anything more will work against you. If you say too much, you'll make them suspicious.

Eddie, I'll be as nice as possible and just say that good writers are rare. Business communication and website design are things best done with professionals the same way as your profession needs professionals. Technical writing and business communication is an art. You would do well to consult with a professional.:)
 
   / Your Opinion Please. #14  
Eddie ... you also said word of mouth. I am in the process of getting testimonials from previous customers and have a link to the page ... "What others have to say"

Word of mouth is best ... last month I sold out a small business owned by another Auctioneer ... a sideline store for him. When he asked me, I snickered and told him your in the business do it yourself, he replied no way ... I have never seen anybody get as many folks to an auction and get as much money as you do. So I sold him out, complete liquidation. After the sale he made the statement that he wished he had another store ... we'd sell it as well!!
 
   / Your Opinion Please. #15  
I will never ask for upfront money. Too often, clients hire a contractor to do some work for them and they are asked for a deposit or money upfront. The reasons given are to buy supplies for the job, or thatç—´ how they operate, or they are broke and just need some money. Whatever the reason, itç—´ where allot of clients get burned. Giving money up front to a contractor is a gamble that they will never show up for the work. I had one client tell me that he gave a guy $800 to do a job. That guy left the state and he was out the money with nothing to show for it. Unfortunately, I hear this with family members more than contractors, but because of my desire to only be paid for what that I actually accomplish, I do not want any money from you until it is due.

I think the above is not needed. Stay positive, and you can let the people know in person how payment is expected.

Remember, pictures are worth a thousand words. If you could inlcude some pics of your projects, I sincerely think they will speak for themselves about you as a general contractor. There is nothing wrong with having pride in your work and wanting to show it to prospective clients.

With the economy goind downhill, I want to hedge my bets with a website that future clients can go to if they like before hiring me.

You may not want to do it, or perhaps you haven't considered it, but is there a "loaning industry" in your profession? General rule of thumb, people who need credit for jobs won't qualify for credit, but people who don't want credit usually do qualify. However, with some people who don't want to finance, it could help you close the sale on a large budget job if you were able to offer financing so they don't have to take the money out of the bank in one shot (common sense, FICO scores normally have to be good to get a low interest loan).
 
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   / Your Opinion Please. #16  
Eddie,

You are getting good advice about the length from everyone. The things that I find a problem on most sites:

Not enough pics of prior jobs.

Hard to find contact info. It is there -somewhere just hard to find it when you want it quickly. I'd recommend putting the contact address and telephone number on every page. Make it easy.

one other thing. Not everyone knows excatly what they want. Many times they know that have a need or want for something like ' abetter kitchen', 'bath remodel', 'garage', etc but they don't know exactly what they want it to look like, finishes, etc. Stress your problem solving- designing ability. That is where the pics help, too. People can see what you have done and get ideas.

GOOD LUCK!
 
   / Your Opinion Please.
  • Thread Starter
#17  
I actually have two sites. One is a free blogsite with allot of pictures. They are not organized very well, and the address is impossible to remember.

Then there is this paid for site that you guys are helping me out with. While I agree with Jim that I really should hire an expert here, I can't bring myself to spend the money for something I actually don't need. I'm booked up into next year and got another phone call today from a lady who's friends with one of my regulars. She hired a guy to do her kitchen, but he disapeared and it's a mess. I get the call after they get into trouble and start asking around who to use. That's when they call me.

What I really need to do is hire a few guys full time to take on allot of what I have lined up, but so far, that hasn't worked out so well for me. As a one man business, I have plenty and don't really want anymore. So the website is just a sort of insurance, get ready for a downturn, type of thing. I want it to be nice and give a good impression, but really rely on those pictures on the blog site. Those pics have been very good at getting me jobs from people who were interviewing contractors. They meet with me, I give them my bid, but it was what they saw in my pictures that sold them. Of course, they only tell me this while I'm already working on their project.

For those of you who have sent PM's. Thank you.

Eddie
 
   / Your Opinion Please. #18  
Then there is this paid for site that you guys are helping me out with. While I agree with Jim that I really should hire an expert here, I can't bring myself to spend the money for something I actually don't need. I'm booked up into next year and got another phone call today from a lady who's friends with one of my regulars. She hired a guy to do her kitchen, but he disapeared and it's a mess. I get the call after they get into trouble and start asking around who to use. That's when they call me.

I hear you Eddie. What you don't want also is to do something that cannot help you and is wasted energy and time. Low information content is a killer. Don't you have a junior college or community college in Tyler that might have a technical writing course? You might approach the instructor of a course like that with your project and they could use it as a class project for students. With this approach, you'd get a lot of input and maybe something really clever to use. You could also give the class credit for helping you construct your site.

If you can't find help, then I'd keep things to a minimum and just maybe run a few paragraphs by this group. These folks are giving you great advice. I know you want to say volumes about your business, but you just can't do that in a website. After 10 to 20 seconds, your prospective client is moving on. What you say will never be read by anyone but yourself. Give it to them in small bites and photos. Be sure to include photos with completed projects and your clients smiling. The value of a smiling client is far greater than the most well crafted paragraph.
 
   / Your Opinion Please. #19  
Hi Eddie,
I will keep it short "hire a PRO" to do what you are trying to do. Stick to what YOU do best "General Contracting". (See how few words it takes to get your point across)
Ken
 
   / Your Opinion Please. #20  
I am in agreement about the length of the epistle. But you can say most of what you want to say if you feed it in small bites, with links. A frequently asked questions section would address some of that.

And easy links to prior job pictures would be helpful. Check into the legal issues with showing pictures of private property.

Testamentaries from satisfied customers could be impressive.

Join the BBB if you aren't already, and place a link to their website.
 

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