I still well remember my first truck. In October, 1969, at the State Fair of Texas, I looked at a new 1970 Datsun pickup (that was Nissan's earlier name for you youngsters) and thought I might buy one. But then I saw an ad in the newspaper for a new 1969 Chevrolet pickup that was cheaper than the Datsun and I liked it a lot better; cost me $1,956 plus tax, title, & license. The dealer was trying to get rid of the 1969 inventory because they already had 1970 models on the lot.
Of course that truck was just as you describe the Ford; no cigarette lighter, no power anything, rubber floor mat. It did have a spare tire, rear bumper, (how many remember when those were "options" on pickups) and heavy duty radiator. But I had no complaint with the gear ratios or engine noise.