When you bring the address up on maps it shows nothing there that resembles an active used equipment business. I looked at the sat. view.
There is one building about the size of a two car garage that appears to have junk around it. But I cant see a thriving business.
Another reason to know idiomatic (as opposed to idiot magnet) English. The website in question has an "s" in it. "Equipment" is an uncountable noun; the plural would be "equipment". Googlemaps shows the main address of Upstateheavyequipment.com, an upstate NY Bobcat dealer, as a large utility building surrounded by numerous vehicles.
Speaking of scams - Facebook is one of the larger ones
I should know, I've spent to much time there. Every time i visit FB, i feel like I'm being played for profit and misinformation. Surprise, surprise, surprise!