Tractor Brands Market Share

[s219]

We know as recently as 2019 that Kubota was over 50% in some SCUT/CUT market segments. That is not a lot to go on here in 2021 but it would not surprise me if they were still within 5-10% of those previous rankings. I don't believe we ever got any solid numbers from anyone else.

I don't think there have been any big market disruptions in the last couple years and nobody else has made claims that I know of. I am sure any of the other competitors would be crowing about their numbers if they could. For example, when RK brought out tractors they were talking big but I don't think they have made much of a dent in the market. Cabelas talked big too but that venture went down without much market impact.

 

[K5lwq]

We know as recently as 2019 that Kubota was over 50% in some SCUT/CUT market segments. That is not a lot to go on here in 2021 but it would not surprise me if they were still within 5-10% of those previous rankings. I don't believe we ever got any solid numbers from anyone else.

I don't think there have been any big market disruptions in the last couple years and nobody else has made claims that I know of. I am sure any of the other competitors would be crowing about their numbers if they could. For example, when RK brought out tractors they were talking big but I don't think they have made much of a dent in the market. Cabelas talked big too but that venture went down without much market impact.

I can not find where they claimed 50%. I did see where they claimed No 1 in under 40HP in 2019. Do you have a link to where they said 50% of market share?

 

[Torvy]

I would bet the executives of the major brands (top10-15) have a very good idea of where they and the competition are. There is not much advantage for them to publish it. The marketing trick is to slice the data however it makes it look good. Fine print sometimes reveals some hints..."we're #1" *

* (among tractors sold in Nebraska on Wednesdays with orange paint and FELs without buckets)

 

[s219]

I can not find where they claimed 50%. I did see where they claimed No 1 in under 40HP in 2019. Do you have a link to where they said 50% of market share?

As I mentioned early on, because manufacturers are only told their own market share, they can only mathematically conclude they are #1 if they are over 50% market share. If a manufacturer is over 50% then nobody else could be higher, thus they are #1. So when Kubota came out and claimed #1 in those categories, it means they had crossed 50%. This was explained by Neil Messick in one of the earlier threads on this topic.

A company could still be #1 with a lower percentage, but they would not be able to mathematically conclude that without also knowing % numbers of their competitors. For example, a company might be #1 with only 40% market share, but they can't say for sure without knowing what the other competitors' shares are to say that 40% is greater than any of the others. It's only possible to make that #1 conclusion when you cross over 50%, so the two go hand in hand. That was why it was such a hubbub when Kubota put out the press releases all those years ago and made those #1 claims, because it means we finally had insight into their market share being >50%. That is still not an exact number like you might want, but it was a big piece of data.

 

[K5lwq]

I would bet the executives of the major brands (top10-15) have a very good idea of where they and the competition are. There is not much advantage for them to publish it. The marketing trick is to slice the data however it makes it look good. Fine print sometimes reveals some hints..."we're #1" *

* (among tractors sold in Nebraska on Wednesdays with orange paint and FELs without buckets)

I did see where they mentioned 50% of revenue market. But that we determined earlier not to be a fair representation of market share.

 

[K5lwq]

As I mentioned early on, because manufacturers are only told their own market share, they cannot mathematically conclude they are #1 unless they are over 50% market share. If a manufacturer is over 50% then nobody else could be higher, thus they are #1. So when Kubota came out and claimed #1 in those categories, it means they had crossed 50%. This was explained by Neil Messick in one of the earlier threads on this topic.

A company could still be #1 with a lower percentage, but they would not be able to mathematically conclude that without also knowing % numbers of their competitors. For example, a company might be #1 with only 40% market share, but they can't say for sure without knowing what the other competitors' shares are to say that 40% is greater than any of the others. It's only possible to make that #1 conclusion when you cross over 50%, so the two go hand in hand. That was why it was such a hubbub when Kubota put out the press releases all those years ago and made those #1 claims, because it means we finally had insight into their market share being >50%. That is still not an exact number like you might want, but it was a big piece of data.

But I am sure they know the other manufacturers units sold in the market research reports they purchase. They claimed number 1 based on units sold in the under 40 HP category. I do not see anywhere that they claimed 50% of the market. I think people might have assumed that number but Kubota knows exactly where they stand. As do other manufacturers. In order to have 50% they would have to more than double the units sold by other manufacturers. Highly unlikely.

 

[Torvy]

As I mentioned early on, because manufacturers are only told their own market share, they can only mathematically conclude they are #1 if they are over 50% market share. If a manufacturer is over 50% then nobody else could be higher, thus they are #1. So when Kubota came out and claimed #1 in those categories, it means they had crossed 50%. This was explained by Neil Messick in one of the earlier threads on this topic.

A company could still be #1 with a lower percentage, but they would not be able to mathematically conclude that without also knowing % numbers of their competitors. For example, a company might be #1 with only 40% market share, but they can't say for sure without knowing what the other competitors' shares are to say that 40% is greater than any of the others. It's only possible to make that #1 conclusion when you cross over 50%, so the two go hand in hand. That was why it was such a hubbub when Kubota put out the press releases all those years ago and made those #1 claims, because it means we finally had insight into their market share being >50%. That is still not an exact number like you might want, but it was a big piece of data.

They are only 'told' their own market share...they know the market. 2% chance, IMHO that these guys don't know all of the necessary data.

 

[ptsg]

Kioti was the number 1 seller in Portugal in 2020 for tractors from 25 to 52HP.

Does that make them get a 50% market share too? Not at all. The pictures from the market share here in Portugal I share a couple pages ago, proves exactly that.

If Kubota had indeed 50% or more market share, I'm sure we would have heard all about it.

 

[Slowpoke Slim]

I would bet the executives of the major brands (top10-15) have a very good idea of where they and the competition are. There is not much advantage for them to publish it. The marketing trick is to slice the data however it makes it look good. Fine print sometimes reveals some hints..."we're #1" *

* (among tractors sold in Nebraska on Wednesdays with orange paint and FELs without buckets)

This.

This happens far more often than most people could guess. Especially if it's a publicly traded stock company. Gotta keep those share holders happy. Doesn't matter if the company develops the most revolutionary tractor in human history and it costs pennies on the dollar to manufacture. If that daily stock price dips even a little bit, stock holders are screaming for blood and heads on pikes. Gotta keep up that appearance to keep the rebel hordes pacified.

 

[jyoutz]

This has come up several times in multiple threads but finding accurate data is almost impossible for sales in the USA. The purpose of this thread is to try and provide accurate information.

I did find this blog that has some data on request for used tractors by brand. It is interesting but have not verified the source.

Any information would be appreciated.

The most demanded tractor brands on the used equipment market

Overall, during the first half of 2020, the amount of email requests for tractors listed on Mascus has increased by 51% compared to the same period last year.

blog.mascus.com

These statistics are for overall sales of all tractors. When you break down the tractor categories, a different story appears. JD is the #1 seller in the 100+ HP tractor segment, Kubota is the #1 seller in the < 100 HP tractor segment.