I think some in the business just love taking advantage of that "Got to have it yesterday" mentality of so many. And the more some people can't have something right away, the more they want it.
I'm always amazed how many people settle for something not exactly what they wanted. I would never in a million years for instance buy a vehicle in a color that I didn't want. I would walk first.
It is the NUMBER ONE (#1) goal of all sales marketing, sales people and all companies to create 'Urgency' in a prospective buyer. Or simply a 'prospect'. As far as they're concerned, you walk out the door and you no longer exist. Which, truth be told, they probably won't ever see you again once you walk.
So, yeah. Urgency is their most important goal. Whether through price, lack of availability, features/benefits....... Whatever. It's all geared at making you want to buy NOW.
And you can use that to your advantage. Bigly. Especially if you have a relatively new salesperson or get one on the cusp of not making his/her quota.
You simply tell them, "I am ready to buy now. Right now. All I need is the price I want."
Then give them the price and be ready to follow through on your word if they come back with it. Common courtesy.
But salespeople get tired of being an unpaid tour guide all day, a dancing monkey, being nice to people they really don't like (me). They got bills to pay, a family to support.
Not sticking up for them because most of them will take you to the cleaners if they get the chance. But, yeah. You can use their own tactics against them.
Sorry for being so long winded. Bottom line is; don't buy the hype. Take charge and tell them what you're willing to pay. If you don't get it, be ready to walk out the door. If you do get the price you want, be courteous enough to make the deal.