Using the reasonable man definition, plus the fact that Ted was transferring assets into his son's and his wife's name, as stated in the court filings. Plus EA was on a cash only basis with his suppliers, plus he was already 4 to 6 month backlogged on order production, plus knowing he could not pay the bank the millions he owed them on operating and construction loans.
Now I'll ask anyone to claim that with all the financial problems, would a reasonable man try to entice people to place paid in full orders?
Ted may not have actually intended to commit fraud, but a reasonable person in his circumstances should have known that he was likely defrauding his customers. Lowering prices shows intent in my opinion.