I lay it all on the table for the customer - I’m not trying to hide anything.
I say it’s so much an hour, I can do this amount in an hour give or take, and I come up with that figure, by my labor at so much an hour plus machine cost per hour.
I find customers appreciate laying it all out so they understand. We here know about machine cost etc. But the customer doesn’t know the equipment cost 60k, and someone has to make payments on that.
Quoting a flat charge customers just don’t get it - why does it cost soo much.
If you quote by the hour, lets say $200.00 per hour the customer figures “wow, you get $200.00 per hour” - they don’t realize the machine is priced in that.
Sorry to say, buy I have to lay it out like I’m talking to a two year old, but they “get it” that way, and buy because of it.
It makes more sense to them when you explain the cost of fuel, machine rental/payment, insurance maintenance etc. Is included in the “machine” price, you can see the light bulb go on.
In the conversation I get to explain smaller machine cost less, but takes more time, bigger machine cost more, but takes less time etc. Then you can explain whichever way you go it’s still going to cost you x amount.