On board 12v charging - not a $ consideration for me. I'm not at all impressed with what I've seen of discrete modern digitally controlled 12v battery chargers - the ones I've come across either have been flaky, or just way too quick to go into error mode on batteries that had no problems.
When I need to charge a battery, I just need to charge the darn thing - I don't need to babysit another temperamental piece of unstable digital consumer electronics.
I do have an old analog 12v charger that I rely on a lot. If it dies, I'll either rebuild it, or build an analog 12v charger from scratch. Agreed, I can just plug this charger into a generator, when needed.
A 12v output on a generator should not be confused with a tightly regulated DC supply, that is not what it is about. No worries, generally, about the variation Aaron mentioned - properly designed automotive electronics can tolerate/survive greater swings than that.
The convenience factor of having built-in 12vdc charging built in is what is attractive to me. If you are even at the "back 40", the time/effort saved not making a trip for a separate battery charger is what appeals to me. To say nothing of being in the middle of nowhere. If I happen to find a 12v output port on a genny that meets the rest of my criteria, it is just a "Yes!", not a deal-breaker if absent.
I do agree with your comments Soundguy.... I prefer the durable, re-buildable products myself, but as with many things today, the market is flooded with Bic lighter generators too.
Brushless has it's advantages.... But, I'm less than happy about adding complexity to low cost products, esp. for something that I rely on in an emergency. At less than the high end of products, PRC based companies had a habit of getting teams to do component cost reductions but "taking parts out, till the circuit stopped working, then putting the last part back in". I could rant (much) further about games played in the electronic hardware mfg sector, but would end up accomplishing nothing except raising my BP.
The other issue I have here is low temperature operation, what is considered cold in FLA is a nice Spring day here. Many companies don't properly design and test electronics for low temperature operation; I need -40C capability.
At the consumer end of the generator market, most companies downplay or ignore (marketing wise) the cylinder and bearing data. HF, Briggs, and Champion do market their engines separately, so I may be able to get this Mech. data from there. More homework needed.
Generac and Briggs have cast iron liners available in their higher end generator offerings, but those Generacs are probably out of my price range, and the Briggs definitely are.
I have a Briggs 2500w older generator, probably much like yours Tenn_B. Just picked up a Carb Rebuild kit for it (it poured gas out of the air filter when I filled it up the other night). Low hours on it, and mostly just my bad for not running it more often; I did store it properly though. I did appreciate being able to find the Briggs carb parts I needed at my local hardware store. The store is perhaps a bit above average, but this illustrates why I went with Briggs before - easy to get parts.
Where I'm trying to get to is much like you describe Tenn_B - an older "beater" low power gen for certain things, and a newer, higher power gen, that doesn't get loaned.
I really appreciate all the comments guys.
Best Regards, D.