New trucks >> sellers market this year.

[tcartwri]

i dont put much stock in that. only one other industry is more adept at playing the "mark it up to mark it down", the department stores.

Yup. The reality is that all these new trucks have heavily inflated stickers to begin with. I'm in a position at work where I get to see what our fleet costs are. We sure don't spend those kinds of dollars on a new 4x4. But then they're not all trimmed out like this one is.