Ford New Holland Inc. was formed following Ford Motor Company's acquisition of Sperry Corporation’s New Holland division in 1985–1986 for $330 million. This move merged Ford’s tractor business with New Holland’s harvesting equipment, creating a full-line agricultural manufacturer to compete with industry giants. The company operated under Ford until 1991, when it was sold to Fiat Geotech. Key Details on the Merger and Evolution:
The Acquisition (1985/1986): Ford purchased New Holland from Sperry Rand Corporation to complement its existing tractor line with New Holland's harvesting and haying equipment.
Company Formation: The new entity, Ford New Holland Inc., became a subsidiary of Ford Motor Co. effective January 1, 1987.
Brand Identity: Ford retained its blue tractor branding while integrating New Holland's yellow/red equipment lines.
Acquisition of Versatile (1987): Ford New Holland expanded by acquiring the Canadian tractor manufacturer Versatile.
Sale to Fiat (1991): Ford sold its majority stake in the company to Fiat Geotech, marking the beginning of the end for the Ford name on tractors, which was later phased out in favor of the New Holland brand.
Creation of CNH (1999): Following the Fiat acquisition, New Holland later merged with Case Corporation to form CNH Global, part of the CNH Industrial group today.