Maybe they did it because they'd come up to short if they compared it to the comparable sized Kubota., the B. Now do a comparison of all of the advertised features of the two models.
It's a normal competative advertising gimmick to show your product beats the other companys product even though your not comparing the same equal product produced by the other company. Used to teach marketing and it's just part of marketing.
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That's a good point. I poked around their website, and realized the BX and MAX are not in the same class.
I also poked around the JD site, looking at their 1026 with drive-over mowing deck. I went through all their videos comparing the 1026 to a BX. In one video, they point out how the 1026 is "wider and longer"... that's when it dawned on me that it may not be a fair comparison.
One of my criteria when I was shopping for a tractor was "the smallest tractor with a backhoe, that I can also use as a lawnmower". If I wanted something bigger, I would not have gotten a BX.