Mahindra and NASCAR

[dgl24087]

Press Release from MacDonald Motorsports, a team in the NASCAR Nationwide (formerly Busch) Series: Mahindra USA, the leader in affordable, high-quality farm equipment, is proud to announce a new partnership with the MacDonald Motorsports race team. Under the new agreement, driver DJ Kennington's car #81 will feature the Mahindra logo on it´s hood and side panels at NASCAR races at California, Atlanta and Texas.

 

[pete-mi]

It sounds great. It will be nice to see the big "M" logo on the hood. The only bad part is most of the Nationwide series races are not on general TV. I plan to watch the March 15th race on ABC and you can guess which car I hope wins the race. ( The car with the red tractor logo)

 

[bindian]

It sounds great. It will be nice to see the big "M" logo on the hood. The only bad part is most of the Nationwide series races are not on general TV. I plan to watch the March 15th race on ABC and you can guess which car I hope wins the race. ( The car with the red tractor logo)

Now if we can only get MUSA to sponsor tractor pulling!
hugs, Brandi

 

[jwcinpk]

Deere tried the Nascar route and it didn't seem to be too rewarding for them. I still believe the best money spent on advertising is in products that you actually sell to someone. You know like t shirts, hats, etc.. All I know is some folks you just can't reach. Not too long ago I bought Mahindra t shirts with the lift spot ad on them. They are old and dirty now so I thought I'd replace them. Only problem a couple weeks ago I go to the site and they are sold out. They may be available now. At any rate looks like the shirts are selling.
If Mahindra wants to be successful in advertising all they have to do is follow the lead. Deere has set a great example. Just follow it. It's working for them.
Not to say they shouldn't do some out of the box things like they are already doing like the blogs and some involvement in racing, etc.. Just saying they are missing a heck of an opportunity.

 

[Grand_Pooba]

Last summer I was a little surprised to see Mahindra sponcering a Bass masters fishing tourament in Buffalo (Lake Erie). It looks like there tring hit a lot of different markets.

 

[bindian]

Deere tried the Nascar route and it didn't seem to be too rewarding for them. I still believe the best money spent on advertising is in products that you actually sell to someone. You know like t shirts, hats, etc.. All I know is some folks you just can't reach. Not too long ago I bought Mahindra t shirts with the lift spot ad on them. They are old and dirty now so I thought I'd replace them. Only problem a couple weeks ago I go to the site and they are sold out. They may be available now. At any rate looks like the shirts are selling.
If Mahindra wants to be successful in advertising all they have to do is follow the lead. Deere has set a great example. Just follow it. It's working for them.
Not to say they shouldn't do some out of the box things like they are already doing like the blogs and some involvement in racing, etc.. Just saying they are missing a heck of an opportunity.

Joel,
The folks that go to tractor pulls buy tractor merchandise and more importantly.............they buy tractors. I see Tractor Supply has a collection of toy tractors and you can get JD and International and that is about all. If the shirt you are talking about is the shirt with a Mahindra lifting a JD and Kubota, try a long sleeve. They were out of short sleevs when I ordered.
hugs, Brandi

 

[dgl24087]

New Holland also sponsored a car in the Busch series a few years ago. The driver was Ron Barfield, driving a car for Bill Elliott.

 

[jwcinpk]

Joel,
The folks that go to tractor pulls buy tractor merchandise and more importantly.............they buy tractors. I see Tractor Supply has a collection of toy tractors and you can get JD and International and that is about all. If the shirt you are talking about is the shirt with a Mahindra lifting a JD and Kubota, try a long sleeve. They were out of short sleevs when I ordered.
hugs, Brandi

Yep that's the one I'm speaking of. I was gonna order a couple more short sleeve, but they were sold out.
A few months back TSC did a call in show on RFDTV. There were callers who were asking for more merchandise of their brands, most IH, and the representative from TSC said it's not that we don't want to sell toys and clothes from other manufacturers it's that they're not out there. He also said we are actively seeking apparel and toys fom other manufacturers.

 

[bindian]

Yep that's the one I'm speaking of. I was gonna order a couple more short sleeve, but they were sold out.
A few months back TSC did a call in show on RFDTV. There were callers who were asking for more merchandise of their brands, most IH, and the representative from TSC said it's not that we don't want to sell toys and clothes from other manufacturers it's that they're not out there. He also said we are actively seeking apparel and toys fom other manufacturers.

I guess we need to talk to TSC and ask them to contact BluMax Advertising about buying some of their merchantise.
hugs, Brandi

 

[dgl24087]

It sounds great. It will be nice to see the big "M" logo on the hood. The only bad part is most of the Nationwide series races are not on general TV. I plan to watch the March 15th race on ABC and you can guess which car I hope wins the race. ( The car with the red tractor logo)

Mahindra will not be on the car for this race.