WVBill said:
Obviously, niether of the traditional business reasons we had for retail discounting applies to your business.
That's the whole problem. We, the medical and insurance organizations need to operate on a traditional, competative business model.
Do your discounted contract rates cut your profit margin for those services below your business planned profit margin or do you make full margin on the contract rates and get extra margin from the non-discounted rates paid by the uninsured? Or, do you make your business planned margin on the blend of discounted and non-discounted rates?
I don't know. I'm terrible at business and so I'm basically an employee of a large non-profit hospital system. So I don't know what goes into the business plan and it is extremely complicated. But I'll tell you what I know. The hospital system contracts with the insurance companies. So lets say they contract for my basic office fee to be $50. Once that is set then they will say that they will pay $40, thus the 'discount'. But, of course, it isn't a discount at all since both numbers were agreed on ahead of time. But its more complicated than that because the sometimes agree to pay only a percentage of the discounted rate. Co-pays come into play as well. And then actually getting that money from them at all is like pulling teeth and our 8 doctor practice employs FOUR full time billing staff.
Now, if I were in a small privately owned practice I would have no leverage to negotiate with these big insurers and they would low-ball me. So I'd only be able to contract for say $35 as my standard rate and that would be 'discounted' down to $25. Etc Etc. But, being part of a large organization, we get good rates with average discounts.
What percentage of you business is discounted contract rate v.s. full uninsured rate?
Mostly discounted contracts. The numbers I used above are not our true fees. They are much higher. Again, they are not what I actually get paid. Patients see a bill for an office visit and get all upset. I will see less than half of that figure. We see some uninsured, but the truth is, virtually no one can afford these artificially inflated rates. We see a percentage of Medicare but as little as possible. We make little money on Medicare and its getting even lower. It could get to the point soon where we break even or lose money on Medicare. We see a tiny amount of Medicaid. Every time I see a Medicaid patient I lose money. In other words, it costs ME to se Medicaid.
Is it actually against a "law" for you to charge everyone the contract rate or is it against the provisions of your contract with the HMO/Insurers?
Both. The contract is legally binding. I do have leeway to charge less than the contracted rate for specific patients for specific reasons. But I can't give the discounted rate or lower to everyone without insurance. I can, however, see a patient for free. The system I work for discourages it and I get paid based on what I bill (not a salary) but the truth is, I see a fair number of people for free. Shoot, lawyers are required to do a certain amount of pro bono work so it sure isn't going to hurt doctors to do it. It makes me feel good to do it and I know for a fact that the reward for doing so is greater than the expense (call it fate, karma, God or whatever you will, but giving comes back to you).
As a small business person, my head just spins trying to figure out how you deal with the business side....
Me too. I can't and couldn't do it. That's why I sacrifice some autonomy to have the system do it for me. I know very few physicians anymore in small, privately owned practices. The insurers beat them up so bad. They get paid way less for the same work than I do.
And I won't lie. This bloated, crazy, convoluted system has been profitable for many of us in large medical systems that can contract and manage all this garbage.
However, I'd trade it all in a minute to get back to a true small business model in which most people paid me for the services I rendered them. And I'm convinced the business would be just as good since I could cut overhead easily by 75%. We 8 doctors have something like 40 employees not including the management, accounting and legal services we get from the system we belong to. Its just nuts. I know everyone has their bellyaches, but you just cannot imagine the amount of paperwork I get everyday to satisfy these insurers, Medicare and formulary providers. You've seen the cartoons of a guy sitting at a desk behind a wall of paper work. That's a reality now.
So there. Now you all know the dirty little secrets. You also now know why fewer and less qualified people are going into medicine these days.
(I just reread a lot of this and it sounds like I'm whining. Its true that most of us don't like the current system, but the day to day work we do with our patients is still gratifiying and I wouldn't want to be doing anything else. I'm as successful as I want to be financially and could be more so if I desired but I prefer lifestyle to money. Why have it if you have no time to enjoy it?)