Read their advertising...this is not about being a truck, this is about being a suburban display of conspicuous consumption:
For those who prefer not to make a subtle entrance.
When people see you driving an International® MXT™, they don't forget it. They look up from their tricked out SUVs, and realize they don’t have the coolest ride on the street anymore. They're even more jealous when you press your foot down and let the force of 300 horsepower leave them in awe of what they just witnessed.
And while you’re savoring all the attention, you'll be relishing in the lush comfort of the spacious interior. Features like touch-screen CD/DVD radio, GPS navigation, ivory-faced sport gauges and leather seats make you question whether it looks better from the inside or from the street. Why don't you find out for yourself?
Starting at $89,500
I don't see anything in that spiel about what this thing can do as a truck. If you search a little deeper, though, you will find out it is not particularly brag-worthy. 10,500 lb empty weight and can carry two (2!) tons. Even a bloated, crew cab dually can do better than that (I think).
It's obviously targeted at the I-didn't-get-enough-attention-as-a-child crowd who are the primary market for Hummers plus the suburban lot owner who thinks he needs a crew cab dually diesel to impress the Joneses.
