LD1
Epic Contributor
I do alot of custom mowing jobs. Ranging from 15+ acres to under an acre. For starters, if you are serious, get insurance. Commercial general liability policies for landscape/mowing work are typically $500 of less per year.
Now on to pricing. Coming up with a price per acre is the wrong way to price a job. Not every acre is created equal. There are alot of variables that go into pricing.
1. How much travel time to get to and from
2. How many acres total
3. Small broken up lots? or large open space
4. Obsticals to mow around
5. What are you mowing? Weeds? Pasture grass? or brush/land clearing. Believe it or not, mowing thick 3' high pasture grass is gonna be slower than a 5' high field of weeds
6. How often is it gonna get done?
All of these variables change how long it takes to do a job. And at the end of the day, how long it takes vs how much you charge is really all that matters. My ads used to read something to the effect of "prices typically $40 to $50 per acre" and you would be surprised at the number of calls I took where someone wanted 1 acre of lawn mowed around a vacant house that hasnt been touched in 3 years and 45 minute drive away and expected me to charge something around $50. Uh, no thanks. Increased liability around a house, and lots of things like septic, wells, etc.
So, when a customer calls, I ask questions to get answers to those 6 variables I mentioned. Start with an address and use findlotsize.com to check acreage and see how much travel is involved. Then ask things like "when was the last time it was mowed"? and "is it just weeds and grass or overgrown with briars and tree saplings?"
After I have those answers, I can figure pretty close how long its gonna take me. My target is $60/hr from the time I leave my drive till the time I return to my drive. And then I round to the nearest $50. So if someone tells me its 5 acres and was mowed last year and wide open pasture, I know thats gonna take ~2 hours. If the job is 30 minutes away, I will have 1 hour travel. So 3 x $60=$180. I would quote the job an even $200.
There is no need in the customer knowing your hourly target rate either. And dont charge by the hour. IF you tell a customer $60 per hour, one of 2 things is gonna happen, either they are gonna think that is way too high (because they dont understand the cost of running equip), or they are gonna ask "how long do you think it will take". And if you cannot give then an estimated time, they are likely not gonna use you. And if you do give then an estimated time, even though its just an estimate, they will probably not be happy if you go over.
So from a customers perspective, using the above example, how much to mow 5 acres. A flat $200 sounds a whole lot better than $60/hr for a yet unknown number of hours.
The hardest part starting out is gonna be getting good at guessing how long its gonna take to do a job. I have mowed in conditions where you were lucky to do 1 acre an hour. And other times 3+ acres per hour is easy to achieve. Kinda hard to set a per-acre price when conditions can be vastly different.
Now on to pricing. Coming up with a price per acre is the wrong way to price a job. Not every acre is created equal. There are alot of variables that go into pricing.
1. How much travel time to get to and from
2. How many acres total
3. Small broken up lots? or large open space
4. Obsticals to mow around
5. What are you mowing? Weeds? Pasture grass? or brush/land clearing. Believe it or not, mowing thick 3' high pasture grass is gonna be slower than a 5' high field of weeds
6. How often is it gonna get done?
All of these variables change how long it takes to do a job. And at the end of the day, how long it takes vs how much you charge is really all that matters. My ads used to read something to the effect of "prices typically $40 to $50 per acre" and you would be surprised at the number of calls I took where someone wanted 1 acre of lawn mowed around a vacant house that hasnt been touched in 3 years and 45 minute drive away and expected me to charge something around $50. Uh, no thanks. Increased liability around a house, and lots of things like septic, wells, etc.
So, when a customer calls, I ask questions to get answers to those 6 variables I mentioned. Start with an address and use findlotsize.com to check acreage and see how much travel is involved. Then ask things like "when was the last time it was mowed"? and "is it just weeds and grass or overgrown with briars and tree saplings?"
After I have those answers, I can figure pretty close how long its gonna take me. My target is $60/hr from the time I leave my drive till the time I return to my drive. And then I round to the nearest $50. So if someone tells me its 5 acres and was mowed last year and wide open pasture, I know thats gonna take ~2 hours. If the job is 30 minutes away, I will have 1 hour travel. So 3 x $60=$180. I would quote the job an even $200.
There is no need in the customer knowing your hourly target rate either. And dont charge by the hour. IF you tell a customer $60 per hour, one of 2 things is gonna happen, either they are gonna think that is way too high (because they dont understand the cost of running equip), or they are gonna ask "how long do you think it will take". And if you cannot give then an estimated time, they are likely not gonna use you. And if you do give then an estimated time, even though its just an estimate, they will probably not be happy if you go over.
So from a customers perspective, using the above example, how much to mow 5 acres. A flat $200 sounds a whole lot better than $60/hr for a yet unknown number of hours.
The hardest part starting out is gonna be getting good at guessing how long its gonna take to do a job. I have mowed in conditions where you were lucky to do 1 acre an hour. And other times 3+ acres per hour is easy to achieve. Kinda hard to set a per-acre price when conditions can be vastly different.