MikePA
Super Moderator
Every entity you mention, from the refinery to the retailer, has to charge what it will cost to replace their inventory whenever they estimate they will have to replace it.It just seems quite obvious that if the price of oil or labor does not rise significantly at the refinery, than the refinery should have no major price increases. And if the distributor has no major price increases then he should not charge the stations any major price increases. And if the station has no major price increases then they should not have a major increase in their prices to the customers.
You spent all your money to buy a barrel of widgets;
- You paid $110 for the barrel last week.
- Today's price is $115.
- After Gustav, estimates are a barrel will cost $130.
What price are you going to sell it for?
What you paid for it? No, you would lose $20 and wouldn't have enough money to replace it.
Today's price? No, you'd lose $15 and wouldn't have enough money to replace it.
You are going to sell it for what you think it will cost you to replace it.
Why do people find this so difficult to understand? It applies to any business and it is simple economics. It's particularly important with a product where supply and demand are so close that it creates volatile prices.
Does this mean people are not gouging? No. But 40 cents/gallon? Even if someone let the 35 gallon tank on their full size pickup/SUV get down to almost empty it's another $14.00. A small premium to pay for deciding to wait until the last minute.
Not to mention, the track of Gustav has been in the news for quite a while. Why are people filling up their tanks now?