I also clearly remember the tech telling me how disgusted he was with his boss, pushing this hi tech, hi-end crap, while he himself had the most basic and sensible model.
Depnding on fuel (electric / oil / gas / LP) some "higher end" HVAC models/systems you can actually see a ROI over time (generally less than 5 years).
That said, per the topic at hand, the United States has now outlawed all HVAC manufacturers from using a basic PSC motors in all residential gas furnaces. Can't blame anyones boss on that.
For myself, I have no qualms and actually prefer a piston metering device for a cooling system, yet they are getting harder and harder to find, instead having to go to TXV's, and newer higher end models using EEV's (electronic expansion valves). Not saying it's right or wrong, just the way the industry is going.
That said, you know who the good HVAC companies are because they will spend both the time and or money to send their service guys to updated training.
It was only about 10 or 15 years ago I knew of some HVAC companies who wouldn't sell ductless mini splits because they were to complicated to service.
What some manufacturers are doing is programing their ECM blower motors and the contractor can't program it themselves (meaning good luck finding something online to actually work). Again, don't agree with it, just the way it's going.