Does advertising work on you?

Boondox · Jan 5, 2006

I took a Critical Consumer Skills class during my undergrad years that completely changed my consumer habits. That one class made me an absolute nightmare for marketing types! /forums/images/graemlins/grin.gif

Does advertising influence my buying decisions? Yes, at least somewhat. But I take very little at face value. A clever ad might prompt me to investigate a product or service, comparing it to other options. But most of the ads are trash, and I can't see them working on any skeptical person. That ad where the handsome young black man smiles into the camera and says with a big grin, "I feel great! I'm taking an anti-depressant with a low incidence of ****** side effects!" just makes me laugh. If I was depressed a pill with ****** side effects is the LAST thing I'd want to try!

Even my recent tractor purchase started from scratch. I've been a devoted Kubota driver for ten years...but looked at other local options (JD, NH and Kioti) again this time before settling on the L4630HST. Brand loyalty? What's that? Even my gasoline purchases come from different brands. I tend to be more loyal to a small local vendor than a big chain.

Television ads have become so pervasive and stupid that when a sliding snow load took out our TV antenna a couple weeks ago we never repaired it...and have not missed broadcast television. We have Netflix and a stereo. Evenings are a lot more peaceful these days...

Pete

_RaT_ · Jan 5, 2006

/forums/images/graemlins/grin.gif /forums/images/graemlins/grin.gif /forums/images/graemlins/grin.gif You can't have one what, a Victoria girl or the underwear?

_RaT_ · Jan 5, 2006

Since we moved, I have not put up an antenna to pick up the "free" stations yet. I missed the USC/Texas game last night but then, I have not watched a single football game yet this season. I may be influenced sub conciously about products, but when for example I go to the store to get some window cleaner, I get what is on sale, not necessarily the one that advertises with birds hitting windows because it gets the windows so clean. While I may remember the ad and sommetimes the product the ad is promoting, I don't feel it influences my decision process.

billbill1 · Jan 5, 2006

Can you hear me now? Good!!

_RaT_ · Jan 5, 2006

I hear ya, but I still have my other company for cell phone service. Its not so much that I am not aware of other brands, but rather that it seems to rarely if ever impact me to either switch or become a dedicated buyer of the advertised brand. I am still thinking of a circumstance where I was influenced to really want to buy the brand of the product being promoted.

jim_wilson · Jan 5, 2006

They sell underwear?

billbill1 · Jan 5, 2006

RaT, I try to buy something other than the annoying ads, no matter what. That's just me and I'm sure many other people are the same. These ads (some are humorous) catch me the first 2 or 3 times I see/hear them but after 100 or so times, they start to pi$$ me off. Probably what they intend to do to us.

Bird · Jan 5, 2006

Advertising works both ways for me. It's sold me a lot of things over the years. However, there are also a number of products or brand names that I will not buy, or companies that I will not deal with, under any circumstances because of their obnoxious TV commercials.

HammerFour · Jan 5, 2006

I do my best to avoid advertising all together if I can.

I don't listen to commercial radio at all anymore, either listen to the satellite radio or public radio stations.

We watch some movies off DVD but I refuse to watch one from the broadcast channels as they stack so many commercials near the end of the movie that I get so mad I turn it off.

We rarely watch broadcast tv much either, only time we do is when we have company over and we all end up sitting around staring at the tv....odd how that happens.

I need to think of some things to do when folks come over...maybe break out he monopoly or some cards again.

reb · Jan 6, 2006

I would like to think I am not affected by advertising, though I really know better.

There are two companies advertising extensively on TV who wouldn't get my business if I were in the market for their services. Both are running very negative ads. I find myself associating their names with bad experiences. ("Lost another loan..." and "No" to all credit card service requests)

Boondox · Jan 7, 2006

( Can you hear me now? Good!! )

Bill, While I certainly remember that ad, I'm not sure which cell phone service it promotes. If the ad sticks, but the sponsor doesn't, what's the point?

Pete

billbill1 · Jan 7, 2006

Agreed Pete, I don't even have a cell phone (other than the one work makes me have) I just meant to prove how this junk sticks in the back of your mind-even though you don't want it to. It's crammed at you 24/7 and we probably don't realize it.

cp1969 · Jan 7, 2006

See the USA, in a Chevrolet.

You'll wonder where the yellow went when you brush your teeth with Pepsodent.

John Cameron Swayze straps Timex watch to outboard motor propellor...

I can't believe I ate the whole thing.

Where's the beef?

Parts is parts.

Finger lickin' good.

Speedy Alka Seltzer.

Pepsi--for those who think young.

Wish I was an Oscar Meyer weiner.

You can drive your Volvo like you hate it...

Pay me now, or pay me later.

LSMFT

Homer: "Look, the new billboards are out! Clown College? Wait a minute, that isn't food!"

Burma Shave road sequential road signs.

Nope, I'm pretty sure advertising hasn't had any effect on me.....

Boondox · Jan 7, 2006

Of the lines you listed, the only one that doesn't mention the name of the product that I can link to a particular product is KFC. And of all those ad campaigns, I can't think of one that actually got me to try something. I drive a Chevy truck because you can find replacement parts in junkyards everywhere. Like Bird, I'm more likely to permanently boycott a product after a particularly offensive ad. And again, if I can't even remember which product was advertised, what's the point? I've been thinking on this for a couple of days, and the only brand loyalty I have is to Windex and Duracell batteries.

Pete

_RaT_ · Jan 7, 2006

Nope, I'm pretty sure advertising hasn't had any effect on me..... /forums/images/graemlins/grin.gif

Very good, but are you buying these things? Thats what the companies want to know. Hopefully for them, your doing more then remembering their jingle. Kathy Rigby used to advertise for feminie protection. She would say, "I don't talk about femine protection more then anyone else" That always struck me as odd since up until right now, I never talked about it and she was doing it many times a day for weeks on end. While I remember the ad, I have yet to buy or need their products. /forums/images/graemlins/grin.gif

cp1969 · Jan 7, 2006

So maybe THAT explains why I have a closet full of boxes of feminine protection.

Now I'm off to talk to my doctor about Zolox, Livitra, and Lipitor. Don't know what they are, but I'm pretty sure I need them.

Bird · Jan 7, 2006

( the only brand loyalty I have is to Windex and Duracell batteries )

And aerosol product called "Invisible Glass" from the automotive section of Walmart works better much than Windex for me and my wife. /forums/images/graemlins/wink.gif

I do still usually use Duracell batteries for most things, but way back when I worked nights and used lots of flashlight batteries, I found that Rayovac batteries lasted a lot longer. /forums/images/graemlins/laugh.gif

_RaT_ · Jan 7, 2006

/forums/images/graemlins/grin.gif Right On!

hobbyfarm · Jan 7, 2006

( RaT, I try to buy something other than the annoying ads, no matter what. That's just me and I'm sure many other people are the same.)

That's the truth.
I really LOATHE the local "homemade" looking commercials that are loud, corny, poorly edited. Such as: " the '"Weekend Sale" at ABC Ford.' You know the type, where each salesman tries to out loud, out annoy the previous salesman.
I guess they'll sell any idiot a camcorder! /forums/images/graemlins/mad.gif

These guys that do this will never get any of my business!