Another interesting device are the storage heaters like the Steffes ETS. They have a mass of "bricks" inside, which you heat during off peak. This heat is then returned to your house during peak hours. Theyre becoming incredibly popular around here in new construction. [
I am already doing a different form of this - our house is direct gain passive solar. Which amounts to a lot of south windows heating a lot of concrete. It works for us.
There is a lot of proven network technology and skilled network engr's already in existence. I just think it makes sense to build a fairly straight forward network on top of the grid if you need to communicate between nodes - and you would for it to be very smart. At least that part of the wheel doesn't need inventing.
The standards would hopefully be defined faster than a Blu-ray dvd

It would take some arm twisting no doubt.
Dave.