That is expensive... but the last time I check with my dealer it was $38.00/quart + tax. That was when the New Kubota Orange just came out, and Sherwin Williams could not match it. Hopefully there are clones out there now.
I bought the Kubota Orange implement paint from TSC made by Solignum Coatings and it matches my new Kubota and Land Pride implements perfectly. Can't see a difference.
And it is very durable and less prone to sun fade than the factory paint.
Repainted my Kubota mailbox with it as it turned from orange to yellow within three days. Now it has stayed orange.