I'm not terribly brand loyal. For most cutting I believe that as long as the tooth geometry suits your application, the teeth are even, and the corners of the teeth are crisp, one brand is as good as another...if you play it fast and loose with something like a melamine blade then it will show in the cuts.
As for whether to sharpen it or not, it's simply a matter of repair vs replacement costs; even with the cheapest blades. Don't let the idea of having a brand new blade for a few dollars more sway you because, unless you badly burned the blade, there's usually nothing wrong with an old one that sharpening won't fix....and a few dollars is a few dollars.
One thing to think on is tooth replacement. One, or even a few missing teeth, depending on if they're adjacent and on the saw design, don't usually have too much effect on a saw's performance. I find replacing teeth on cheap saws more hassle than it's worth.
My biggest pain with sharpening blades is when the teeth get down to almost nothing: The heat from grinding can melt the solder and the tooth will drop right off...you carefully finish the blade and throw it in the scrap bin the next time it comes into the shop.
@RaT: As for the aluminum oxide flooring finish, I've never worked with it and it sounds like **** on blades....but do remember that carbides aren't created equally and you'll see quite a range of quality on different blades.