I work for a rather large heavy truck dealer.
I just got done fixing something for the New Sales Director, while I was in his office, he was reaming a salesman out on the phone. I asked what the issue was.
We're currently going through the ringer with some injector problems with our branded engines, so Cummins and Cat powerplants are more requested. Issue is they're currently selling trucks that aren't made yet, so the injector issue might get fixed before the trucks are delivered.
Salesman was trying to pitch five trucks with the injector problems to get the customer out the door. Director caught wind of that and knew the customer had a shop tooled for Cummins engines and most of their fleet was Cummins. There was some very hostile communication coming down the line from the Director to the Salesman for that one. Director ended up going to the branch to take over the sale and inform them that they could have the five trucks Q4 with the engine that currently has the injector problems, OR they could wait and get what they wanted with the Cummins engines by Q2 next year.
To quote the director: "Problem is, we tell these guys sell, sell, sell but they don't think Long-Term."