if i was in the entertainment industry - music, video, sports - or a middle eastern prince, and had a net worth in the 9 figure or higher range, i'd get one to keep at each of my houses. for me it's only the dual rear axle setup that makes it look over-the-top gaudy. seriously though, if it really supports and functions well with all of the features it lists, that's not so bad. i mean what? a new half ton can probably get over $80k on the sticker and all you get for that is an electric tailgate and a couple rear seat dvd players.