Kubota 47% -- John Deere 19%

[MessickFarmEqu]

everyone always seems to be dying to see real numbers behind who the leaders in the tractor business are. I read this today in an industry article.

According to UCC filings, through the first 11 months of 2016 Kubota held a market share of nearly 47% in the tractor ranges up to 80 horsepower. Deere was a distant second with 19%

https://www.rurallifestyledealer.com/articles/6029-industry-shift-kubotas-pursuit-to-be-a-global-full-liner-deu

 

[smstonypoint]

everyone always seems to be dying to see real numbers behind who the leaders in the tractor business are. I read this today in an industry article.

According to UCC filings, through the first 11 months of 2016 Kubota held a market share of nearly 47% in the tractor ranges up to 80 horsepower. Deere was a distant second with 19%

https://www.rurallifestyledealer.com/articles/6029-industry-shift-kubotas-pursuit-to-be-a-global-full-liner-deu

An interesting article --thanks for posting.

Here's the direct link: Industry Shift: Kubota’s Pursuit to be a Global Full Liner | 217-5-18 | Rural Lifestyle Dealer

Steve

 

[EddieWalker]

That's better then I expected. I like that Kubota makes all their tractors and isn't selling other brands painted orange and calling them Kubota's. I also like that their diesel engines are so good that other manufacturers use them, including Onan generators. Sadly, every time I go to the dealer to buy something, I end up going with some other brand that is more affordable. They are very proud of their success.

 

[Tractorable]

That's better then I expected. I like that Kubota makes all their tractors and isn't selling other brands painted orange and calling them Kubota's. I also like that their diesel engines are so good that other manufacturers use them, including Onan generators. Sadly, every time I go to the dealer to buy something, I end up going with some other brand that is more affordable. They are very proud of their success.

Yea, best I can tell, in the under 80hp CUT segment, Kubota and Yanmar are the only two tractor companies left that build the entire machines from the ground up.

Maybe Kioti as well? I'd have to research it.

 

[PJSprog]

Should be interesting to see what, if any, affect their concentration on expanding into big ag has on their position in the compact market.

 

[nosurprise]

Where was Mahindra in ranking?

 

[Garrett Wiggins]

I wonder if this is a Global market share or just the USA market share. The problem with market share it varies depending on how you pull it. For example if you pulled market share for horsepower 50-125hp I bet that would show a totally different percentage. I doubt Kubota would be out in the front with those horsepower numbers. With that being said, do not get so caught up in market share to determine a company success.

 

[nosurprise]

I wonder if this is a Global market share or just the USA market share. The problem with market share it varies depending on how you pull it. For example if you pulled market share for horsepower 50-125hp I bet that would show a totally different percentage. I doubt Kubota would be out in the front with those horsepower numbers.

Also the in the 22 to 28 HP range. You bring up a good question......

 

[DavesTractor]

Where was Mahindra in ranking?

I have California's UCC numbers by brand, 80HP and down. Mahindra is third. Nationwide I also think Mahindra is third, then a big gap and we see Deere, then a big gap and we have Mahindra. Followed closely in California by New Holland and then Branson was 5th.

Globally, Mahindra is #1 by unit sales in this 20-80HP category. Helped of course by being the market leader in India, which I believe is still the largest tractor market by country.

I think if we went by total dollar volume of sales in all categories, Deere would be the king.

Kubota should be commended. They have done a great job on market share.

 

[Garrett Wiggins]

I have California's UCC numbers by brand, 80HP and down. Mahindra is third. Nationwide I also think Mahindra is third, then a big gap and we see Deere, then a big gap and we have Mahindra. Followed closely in California by New Holland and then Branson was 5th.

Globally, Mahindra is #1 by unit sales in this 20-80HP category. Helped of course by being the market leader in India, which I believe is still the largest tractor market by country.

I think if we went by total dollar volume of sales in all categories, Deere would be the king.

Kubota should be commended. They have done a great job on market share.

One to thing to point out is he saying "units" not dollar amounts. Many company uses dollar amounts to determine market share. Depending on which category you use for example 10-25 hp range, 10-50hp range, and 100hp or less range could yield completely different results. Every tractor manufactory should have their eyes on Mahindra; they are the one taking market share. IMO

 

[nosurprise]

Mahindra Rise...

 

[DavesTractor]

One to thing to point out is he saying "units" not dollar amounts. Many company uses dollar amounts to determine market share. Depending on which category you use for example 10-25 hp range, 10-50hp range, and 100hp or less range could yield completely different results. Every tractor manufactory should have their eyes on Mahindra; they are the one taking market share. IMO

Numbers from UCC are always units, you are correct. And it takes a lot of BX Kubota tractors to equal the dollar amount of one 200 HP JD. I'm a dealer, and I do not sell Kubota, but I have a ton of respect for them. I suspect JD, Massey and New Holland (Ford then) chuckled when Kubota first brought in their little 2-cylinder baby tractors a few decades ago. Kubota got the last laugh on that.

Mahindra is gaining market share, and they do that not by trying to take share from the brands below them in market share rankings. They go after the market currently held by Kubota, and to a lesser extend, JD. But those are not easy targets.

 

[Garrett Wiggins]

Numbers from UCC are always units, you are correct. And it takes a lot of BX Kubota tractors to equal the dollar amount of one 200 HP JD. I'm a dealer, and I do not sell Kubota, but I have a ton of respect for them. I suspect JD, Massey and New Holland (Ford then) chuckled when Kubota first brought in their little 2-cylinder baby tractors a few decades ago. Kubota got the last laugh on that.

Mahindra is gaining market share, and they do that not by trying to take share from the brands below them in market share rankings. They go after the market currently held by Kubota, and to a lesser extend, JD. But those are not easy targets.

Would you mind sharing which brand tractor you sell? if not I understand. Your totally right about a tone of BX to one 200hp tractor of any brand. That's one of the points I was trying to make about market share. Depending on how you pull the numbers will depend on what result you get. I am sure Johndeere uses dollar numbers to get their inflated market share and Kubota uses units to get their inflated market share. Which ever measure gives them the best results. I have all of respect for Kubota they make good tractors. Mahindra does go after that 75hp and less market no doubt. Mahindra sell a lot on price. I believe they are about 3 grand less off the top of either deere or Kubota. Mahindra uses ALOT of old technology, but for someone who puts less than 50 hours on their tractor in a year; the color of tractor hardly matters.

 

[DavesTractor]

Would you mind sharing which brand tractor you sell? if not I understand. Your totally right about a tone of BX to one 200hp tractor of any brand. That's one of the points I was trying to make about market share. Depending on how you pull the numbers will depend on what result you get. I am sure Johndeere uses dollar numbers to get their inflated market share and Kubota uses units to get their inflated market share. Which ever measure gives them the best results. I have all of respect for Kubota they make good tractors. Mahindra does go after that 75hp and less market no doubt. Mahindra sell a lot on price. I believe they are about 3 grand less off the top of either deere or Kubota. Mahindra uses ALOT of old technology, but for someone who puts less than 50 hours on their tractor in a year; the color of tractor hardly matters.

I sell Mahindra and Branson, as well as Deutz-Fahr for the bigger stuff. We go after the market hard and do great in our area, but I give a lot of respect to both JD and Kubota. Mahindra has some old school models, but not as many as they used to. There isn't a ton of profit in a low feature tractor. So Mahindra has added quite a few premium models in the last 10 years. I particularly like and sell a good quantity of their Japanese built models. The quality is quite good. And they source a good deal of the USA sold tractors from Korea, also good. The larger Indian built machines that are simple and robust are a good value.

I think the 80-150 HP market is a different ballgame. Guys that buy tractors of that size often use them hard and often. They are making a living off of them. If you are putting a tractor into this market seriously, it better be good. Kubota is pushing into that market, and it will be interesting to see how they do against JD.

 

[ovrszd]

I think the 80-150 HP market is a different ballgame. Guys that buy tractors of that size often use them hard and often. They are making a living off of them. If you are putting a tractor into this market seriously, it better be good. Kubota is pushing into that market, and it will be interesting to see how they do against JD.

I'm watching this closely as well. I haven't saw any of the largest Kubotas on the row crop farms yet. But it's a steady climb of them in the Cattle Rancher arena.

 

[Paystar]

Mahindra....the biggest selling tractor in the (THIRD) world. Hahahaha.

 

[WilliamBos]

Mahindra....the biggest selling tractor in the (THIRD) world. Hahahaha.

Bwahaha...truth!

 

[DavesTractor]

Mahindra....the biggest selling tractor in the (THIRD) world. Hahahaha.

That is clever and catchy I'll admit. But folks in India buy about twice as many tractors each year than folks in the USA. I not sure what the definition of Third World is actually, but any country mechanizing farming at that pace isn't really my idea of Third World. BTW, JD has been building and selling tractors in India for over a decade. It is a market that other brands want to crack.

But no doubt Mahindra gets it's huge global numbers from it's strong position in India. But even if you ignore that or chuckle at that, they are #3 in the USA by unit in 80 HP and under. That is pretty good.

 

[greif]

It's fun to watch tractor fail videos on YouTube and watch the India people and how hard and not safe they are.

 

[Rustyiron]

I also like that their diesel engines are so good that other manufacturers use them, including Onan generators.

I just read today in a Heavy Equip mag that Kubota is introducing a 200 HP engine to target manufacturers in that market.