Warranty can be a big issue in case of major engine problems. My son has new 2009 Pontiac Vibe and it not only calls for 5w-20 it must meet GM spec GM6094M ...I've found very few oils that meet that spec.
The Vibe mechanically is a Toyota but only Pontiac calls for oil meeting that spec, but then again Pontiac gives a lot longer powertrain warranty than Toyota.
I've read where it isn't unusual for the manufacturer to do an oil analysis if they get a chance to deny a multi kilobuck engine repair/replacement by proving one used the "wrong" oil...
Personally this is a PITA for me, I do my son's oil changes and already keep a 5w-20 on hand for my wife's car, now I have to keep a different oil for his car. But I will, it isn't worth the risk of a warranty denial if he has a major problem down the road... but thats me.